Chicago-based
Journera has raised $10 million in Series
B-1 funding, bringing its total funding to more than $36 million.
The
round is led by B Capital with participation from Andreessen Horowitz and BCG –
all three also participated in Journera’s Series
B round nearly two years ago. They are joined by new investor PAR Capital
Ventures, which has invested in other travel companies including BookingPal and
Evolve.
Journera,
one of PhocusWire’s Hot 25 Startups for 2020, combines data from a traveler’s entire journey to
provide a better experience for travelers and to create new, real-time
marketing opportunities for travel companies.
The company says it will use the funding to expand its platform across the travel industry.
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“We
are pleased with the commitment of both existing and new investors to our
vision for journey-centric travel industry,” says Jeffrey Katz, CEO of
Journera.
“After
the disruption of a global pandemic, the travel industry is entering a period
of unprecedented innovation and growth where our new approach to data and
marketing is enabled across the entirety of the travel ecosystem.”
And
says Allen Duan, general partner at B Capital Group, “With our deep experience
in enterprise software, we fully appreciate the Journera value proposition. We
view the importance of data and digitization to the travel industry as a
tremendous transformation opportunity that Journera will help enable.”
Journera’s
partners include United Airlines, American Airlines, Hilton, Marriott
International and more. The company’s “Journey Aware” product uses travel
brands’ first-party data to help airlines, hotels, destination marketing
organizations and other travel providers know where and when people are
traveling.