The Tokyo government and Tokyo Convention and Visitors Bureau have
created two digital experiences intended to promote the city’s appeal as a
destination for tourists.
The first
is a virtual interactive portal on the Roblox platform called “Hello! Tokyo
Friends” – an interactive game experience that is based in a virtual cityscape
of Tokyo and has activities such as a treasure hunt, trivia games and other activities.
The second
digital product is a new app, Tokyo Hunt, that connects the virtual world on
Roblox with the real city of Tokyo. By visiting designated spots with the app,
users can collect “emblems” that give them Roblox rewards. The app also has
augmented reality so as users tour Tokyo, they can take photos with
characters from the virtual Roblox world.
“This
blend of real-world exploration and virtual rewards offers a unique way to
create and share memories of Tokyo, all through your smartphone,” the partners
said in a news release.
“We hope that the interactions on "HELLO! TOKYO FRIENDS"
will help to promote Tokyo's appeal as a tourist city and
foster Tokyo fans!”