Fetcherr, an Israeli startup that provides demand and
pricing insights for airlines, hotels and rental car companies, is partnering
with ATPCO to incorporate its current and historical fare data into its
algorithms.
Founded in 2019, Fetcherr uses artificial intelligence
and deep learning technologies to provide pricing and workflow optimization
strategies to companies to improve their revenue performance. The startup says
its initial work is in aviation, but it is expanding to hospitality, car rentals
and cargo.
Fetcherr will incorporate ATPCO’s fare content
database into its ALPHA tool, which predicts prices that optimize customer
transactions. Fetcherr says it aims to “transition legacy airline
infrastructure to a new retailing cloud-based environment.”
Subscribe to our newsletter below
“In
the same way that DeepMind and Tesla changed how we see AI, we use
reinforcement learning methodologies to overcome traditional legacy barriers.
ATPCO is the industry’s best data partner for this endeavor, connecting the
airline industry to real-time data,” says Roy Cohen, Fetcherr CEO.
ATPCO powers global flight
shopping through the more than 300 million fares in its database for over 400
airlines.
“We continue to see exponential
growth in the breadth of content the industry needs for improved customer
segmentation and modern retailing. Working with partners like Fetcherr
demonstrates our commitment to assisting the industry in driving new
innovation, improved decision making and optimizing commercial performance,” says
Ailsa Brown, ATPCO’s head of sales and partner success, EMEA.
“We’re collaborating on enhanced
data analytics and airline retailing capabilities that airlines, consumers and
the entire distribution ecosystem benefit from when we need it most.”