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From Our Partners / Online

Why zero‐friction is the future of the travel industry

By Facebook Business | October 24, 2019

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

From Our Partners / Online

VIDEO: Facebook Messenger Business on airlines getting chatty

By PhocusWire | September 17, 2019

With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

News / Online

How Facebook's Libra cryptocurrency might fit into travel

By Linda Fox | July 1, 2019

Concerns are not surprising given the probes into the social media platform around privacy and wider concerns about cryptocurrencies, but, for travel, there are a few interesting elements about Libra. Read More

Opinion / Online

The Amazon effect on travel customer service: Patience is no longer a virtue

By Ford Blakely - Zingle | June 28, 2019

The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers. Read More

From Our Partners / Online

Conversational commerce and the travel industry: it’s time to say hello

By Messenger Business | June 24, 2019

Immediate. Personal. Conversational. Mobile messaging has long been the preferred way for people to connect with friends and family. Now it’s transforming communications between travel businesses and... Read More

News / Online

Mary Meeker's annual report: Growing giants, next-gen data and super apps

By Linda Fox | June 17, 2019

Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More

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News / Online

VIDEO: Facebook on inspiring travelers and connecting them to relevant brands

By Mitra Sorrells | May 31, 2019

Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More

Opinion / Technology

Listen up: How active listening can open doors to career growth

By Colleen Coulter - Facebook | May 10, 2019

At its core, active listening is simply paying closer attention. Sounds straightforward, but in today’s world of distractions it’s easy to get lost in your own thoughts. Read More

From Our Partners / Online

VIDEO: Facebook on messaging and mobile for travel brands

By Kevin May | December 6, 2018

The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More

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News / Online

Travel fans are engaged on Instagram, but can brands keep up?

November 14, 2018

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

Opinion / Online

Costly Facebook advertising mistakes that travel brands should avoid

By Volkan Cagsal - Adphorus | October 24, 2018

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

News / Technology

How to manage social media marketing burnout

By Viewpoints | October 3, 2018

This is a viewpoint by Volkan Cagsal, CEO of Adphorus. Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects Read More

News / Technology

Summer reading - five news stories you may have missed

By Simone Puorto | August 7, 2018

According to Amanda Johnson, teacher at Study.com, "Summer reading is critical to not only retain information but also to grow in knowledge and critical thinking skills". And, even though the study Read More

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