VIDEO: Gimmonix - Phocuswright Conference Launch Innovator

Despite having common goals, buyers and sellers in the travel industry cannot easily view how their partners’ data and objectives correspond with their own, says Andrew Spektor, owner and CEO at Gimmonix.

Existing tools “are designed to report - and not drive action from you,” he says. “You need to put in a lot of effort into analyze those reports and figure out what to do next with them.” Also, companies must manually communicate their needs to their partners.

This inability to easily share data and drive insights leads to more than $30 billion in lost opportunities in the accommodation space alone, according to Spektor.

That’s where Gimmonix’s new product, Kodo, comes in. The Kodo platform provides any two travel companies working together with a shared workspace. Spektor spoke about Kodo during the Launch event at The Phocuswright Conference in November in Phoenix.

The platform can collect data on search, inventory, product placement and reservations from two-sided relationships and provide actionable insights. Kodo “allows companies to easily share data with one another, track mutual performance and set common goals,” Spektor explains.

Founded in 2010, Gimmonix has been developing Kodo for past two years. More than 100 travel companies will participate in the product’s launch in the first quarter of 2023, Spektor says.

Following the Launch presentation, Max Chertkov, chief commercial officer at Gimmonix, joined Katie Walson in the PhocusWire studio to discuss how Gimmonix, and Kodo in particular, is helping the hotel industry break out of its siloed structure and move toward openly sharing data with partners.

Watch videos of both below.