Hopper ramps up hotel inventory via SiteMinder deal

A new partnership between Hopper and SiteMinder means the hotel distributor's 33,000+ hotels in 150 countries can now opt to make their properties visible in Hopper’s mobile marketplace.

Hopper began offering hotels in its app in late 2017 and has more than two million properties worldwide currently available. 

“This partnership brings together two aligned visions for the opening up of every hotel’s access to the world of online commerce and the transformation of travel through technology” says James Bishop, senior director of global ecosystem at SiteMinder.

“We know through our research that today’s traveler is more tech-savvy than ever before and demands greater flexibility. Through Hopper’s innovative technology, we are pleased to be able to bring more of today’s dynamic travelers to the doorstep of hotels.”

Hopper can advise users when to book a hotel room versus when to wait for a lower rate. Hotels in its marketplace can also use its fintech products, for example to offer travelers the ability to pay a deposit to freeze a room rate. SiteMinder says a survey last fall of more than 7,000 travelers found features such as these are in demand by what it dubs today’s “dynamic traveler.”

SiteMinder also cites Hopper’s ability to reach younger travelers – the app says 70% of its 70 million users are Gen Z and millennials – and its use of newer marketing channels such as TikTok, Snapchat and Instagram as a benefit for its hotels.

“Our customers are young, app-first and brand agnostic, but they will become the corporate travelers of tomorrow which gives our hotel partners a great opportunity to establish brand loyalty now,” says David Lewis, head of hotel supply at Hopper.

“In addition to our app business, we’re now seeing significant sales volume from our Hopper Cloud partnerships – a B2B initiative where other travel brands can seamlessly integrate and distribute Hopper’s fintech and travel agency content. Through these partnerships, Hopper is reaching new demographics such as older consumers with more discretionary spending. As we internationalize through 2022, partnering with a global leader like SiteMinder is a great asset.”

In late January Hopper added a new short-term rental vertical to its app with the launch of Hopper Homes.