VIDEO: How aviation can unravel itself from travel's deepest crisis

Air travel has been shaken to its core and new safety measures and guidelines have sparked only a partial recovery.

The aviation sector was and is being hampered by a triple stranglehold of restrictions being imposed by governments nervous passengers simply deciding to stay in their home markets and companies scaling back corporate travel.

So what else must be done to overcome passenger (and corporations‘) health concerns throughout the journey?

And what role do governments play in assisting any recovery efforts.

Speaking at Phocuswright Europe 2020 in September, two executives from the sector discuss the shifting trends that they need to navigate, new standards, technical considerations and effective ways to reinstall confidence in flying.

Sergio Colella (president for Europe at SITA) and Rafael Schvartzman (regional vice president for Europe at IATA) speak with Phocuswright analyst Dirk Rogl.