White Papers - Stova

The Planners Guide to Proving ROI at In-Person Events

Jessica Martin — Mon, 23 Oct 2023 15:17:51 +0000

In today’s business landscape, executives are increasingly seeking tangible and quantifiable returns on investment (ROI) to justify their event expenditures. This begs the question: How can in-person events, regardless of their scale, capture the insights necessary to meet these demands?

“The Planner’s Guide to Proving ROI at In-Person Events,” a comprehensive guide brought to you by Skift Meetings and Stova. This guide explores the tools and innovative strategies that empower event planners to gather high-value data not only during the event itself but also in the broader context.

Inside, you’ll learn about:

Tracking foot traffic, session attendance, and dwell times
Supercharging your lead generation
Enabling engagement with measurable touch points
Making data manageable and meaningful
Highlighting the importance of first-party data

Are you a certified meeting planner? Redeem 1 CMP credit for The Planner’s Guide to Proving ROI at In-Person Events.

The post The Planners Guide to Proving ROI at In-Person Events appeared first on Stova.

Why Event Companies Are Consolidating Tech Stacks

Lauren Huffman — Mon, 14 Aug 2023 19:27:02 +0000

In the fast-changing world of event management, achieving more with less effort is everyone’s goal. However, often standing in the way are long-held processes that could benefit from streamlining.

Introducing our latest white paper, “Why Event Companies Are Consolidating Tech Stacks.” Developed in collaboration with BizBash and Stova, this eye-opening report reveals why forward-thinking event professionals are consolidating their tech stacks for a competitive edge and maximum efficiency.

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Event Momentum – How to Generate It & How to Keep It Going

Jessica Martin — Wed, 31 May 2023 19:52:02 +0000

Competition for attendee attention is one of the biggest challenges for event organizers in 2023. The barriers to entry for content delivery have never been lower, and participants have never asked for more when justifying the decision to leave the comfort of their home offices. This means your event engagement has to start early – ideally, last from event to event.

In our latest white paper, discover:

How to generate momentum with a “community” approach.
How to leverage event technology to keep engagement high.
How to keep engagement high year-round.

The post Event Momentum – How to Generate It & How to Keep It Going appeared first on Stova.

Where Are Events Headed in 2023?

Natasha Murphy — Thu, 26 Jan 2023 14:40:25 +0000

It’s no secret that the past two years have been transformative for the event industry. Curious about what 2023 has in store? To gain better insight into our constantly evolving industry, BizBash partnered with leading event tech platform Stova to survey over 330 event professionals about their plans for the year ahead. In this informative white paper, we’re revealing what these planners, marketers, executives, and more had to say about their future business. Download your free copy to gain research-driven insight into the next phase of events.

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