Nearly half of Indian travellers make their travel decisions based on the activities on offer rather than the destination itself, according to Expedia's Indian business.
The survey is more of a snapshot - the sample size is 520 taken from the cities of Delhi, Mumbai, Bangalore, Pune and Hyderabad.
Some of the results are shown in the infographic below, and it is interesting that the focus is very much on tours and activities - earlier this week rival OTA Cleartrip introduced a dedicated channel for activities.
According to Expedia's 520-strong sample, more than half (57%) prefer to book their activities online in advance, leaving a sizeable offline-to-offline potential - one in four (25%) book their activity at the site itself, with one-in-five (18%) buying from (and presumably on the recommendation of) the hotel concierge.
Inhabitants of Bangalore - widely seen as the centre of India's developer community - are most likely to buy their activity tickets in advance (71%) and least likely to buy from reception (10%).
For more city-by-city breakdowns, click here to read the release.
For an India-wide perspective, here's the infographic.