Marketing

News / Online

New iSeatz report finds challenges for travel in membership group loyalty programs

By D.J. Catron | March 15, 2024

While most membership organizations offer travel perks in their loyalty programs, few members use the service when booking travel, the report found. Read More

News / Online

What a U.S.TikTok ban could mean for travel industry

By D.J. Catron | March 14, 2024

While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies. Read More

News / Online

Online travel giants set new record for marketing spend in ‘23

By Mitra Sorrells | March 13, 2024

Expedia Group, Booking Holdings, Airbnb and Trip.com Group collectively spent $16.8 billion on sales and marketing in 2023 as they compete with one another and with suppliers enticing travelers to book... Read More

News / Online

Airbnb's Stephenson on expansion beyond the core and AI

By PhocusWire | March 12, 2024

Airbnb announced CFO Dave Stephenson would be taking up the newly created role of chief business officer to oversee its growth plans. Read More

News / Online

From discovery page to destination: How travelers respond to what they see on social

By Phocuswright Research | March 11, 2024

According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs. Read More

From Our Partners / Online

How travel brands can leverage first-party data to activate customers

By PhocusWire | March 11, 2024

Founded in 2010, performance marketing solution Wunderkind works with brands in a variety of verticals, including travel, to strengthen customer relationships and drive revenue. Read More

News / Online

GetYourGuide is hiring a TikTok content creator: Here’s why

By Morgan Hines | March 11, 2024

Despite accelerating efforts to ban TikTok in the United States, GetYourGuide's job opening for a dedicated TikTok creator has received overwhelming interest. Read More

News / Online

Accor’s Maud Bailly on how AI can enhance the luxury hotel experience

By Mitra Sorrells | March 8, 2024

Especially in the luxury sector, Accor's Maud Bailly said, “digital is an enabler” for hotel staff to create an enhanced, more emotional connection with guests. Read More

News / Technology

OpenAI wants to inspire European cities to use GenAI for tourism

By Mitra Sorrells | March 6, 2024

OpenAI is partnering with the city of Dublin to create an itinerary planner built on GPT-4 and to host a workshop in the fall for leaders of other tourism destinations across the EU. Read More

News / Online

Plusgrade gets investment from General Atlantic to fuel growth, M&A

By Mitra Sorrells | March 5, 2024

Founded in 2009, Plusgrade provides ancillary revenue solutions and loyalty expertise for travel suppliers, with more than 200 customers across a variety of sectors. Read More

News / Startups

Life House reaches "amicable resolution" with departing founder and CEO Rami Zeidan

By Mitra Sorrells | March 4, 2024

Zeidan told PhocusWire he is “incredibly proud of what Life House has achieved ... and is looking forward to applying [his] learnings towards his next company.” Read More

News / Online

TravelAI relaunches Casai website with focus on luxury short-term rentals

By D.J. Catron | March 1, 2024

After acquiring the domain name of the Latin American short-term rental startup, TravelAI will use the site to target travelers interested primarily in the Mediterranean and Caribbean. Read More

News / Technology

15below gets investment from LDC to accelerate growth

By Mitra Sorrells | March 1, 2024

Founded in 2000, 15below currently works with more than 60 airlines, rail operators, travel agencies and TMCs and partners with Amadeus and Navitaire. Read More

From Our Partners / Online

Travelers’ choice in 2024: Loyalty worth paying for

By Custom Travel Solutions | February 26, 2024

Loyalty programs that offer a differentiated travel experience, including diverse benefits, opportunities for earning and redeeming rewards and elevated customer assistance, are worth the investment. Read More

News / Technology

Study: How AI boosts digital advertising and direct bookings

By Derek Catron | February 21, 2024

Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found. Read More

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