Movable Ink, a specialist in content personalization, has raised $55 million in a Series D round.
The investment in the New York-based company was led by Silver Lake Waterman while existing investors Contour Venture Partners, Intel Capital and others also participated.
Movable Ink works with a number of travel companies on content personalization including Delta Air Lines, MGM Resorts, Princess Cruises and Uber.
Vivek Sharma, Movable Ink’s co-founder and CEO says the funds will go towards accelerating product development.
“Today’s consumer has greater expectations for personalization than at any point in history. Brands are expected to tailor experiences to people moving across different touchpoints, multiple devices, and at different stages of their journey.
Movable Ink recently acquired artificial intelligence-driven content engine Coherent Path and has also expanded across Europe.
Shawn O’Neill, managing director of Silver Lake Waterman, says: “Making it easier and more intuitive for marketers to create and manage personalized content across channels is increasingly important to drive real-time intent, conversion rates and brand loyalty.”
”We are excited to continue our partnership with Movable Ink as they further expand their platform, machine learning and automation capabilities at scale with the acquisition of Coherent Path.”
This latest investment brings Movable Ink’s total funding to $97 million.