Opinion

In a hyper-competitive market like air travel that is in the throes of recovery, how an airline seeks to mitigate passenger pain points will fare well with the next generation of travelers and impact the long-term viability of the airline.... Read More

A strategic marketing campaign can unlock the opportunities Black Friday, Cyber Monday and Cyber Week present to the travel sector.   ... Read More

As AI starts to drive new paradigms of property management, it will be those who solve the problem of leveraging property data and guest details who will be in the driver’s seat.... Read More

Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities.... Read More

The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone?  ... Read More

Some corporations now incentivize employees by paying for holidays – could this trend could be a new B2B2C sales channel for the travel industry?... Read More

Three surprising themes at the World Aviation Festival: a return to technology basics, staff shortages and making travel human again.... Read More

While the increasing frequency of climate-related disruptions is inevitable, severely disappointed customers are not. Travel providers have access to the data that enables a real-time, proactive approach to helping customers manage disruptions of all types.  ... Read More

While airlines have smartly upgraded their retailing capabilities — but at a cost to other players in the field, including consumers.... Read More

With a little technology help, travel and hospitality brands can make the most of the travel boom and create a digital experience that drives customer conversion, loyalty and revenue.... Read More

2023 has brought technology trends to travel that surprised, enlightened and perhaps even terrified us, but we know that with great upheaval comes great change.... Read More

Hospitality needs to look past cost cutting to discover the ultimate value in artificial intelligence, bringing together dependable but inspiring service with optimized operations.... Read More

Hospitality can become a greener industry with a technology platform that more efficiently maps and communicates sustainability efforts to certification criteria, frameworks and standards.  ... Read More

After years of being cut out of the SEO action, is it wishful thinking to wonder if there’s a potential golden age for expert human-created content, provided it truly adds original perspectives and new knowledge to the world? ... Read More

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come.... Read More