Phocuswright Research

 alt="Staying awake for “night tourism” in Northeast Asia"  title="Staying awake for “night tourism” in Northeast Asia"
News / Online
Staying awake for “night tourism” in Northeast Asia
By Phocuswright Research | January 22, 2024
Destinations seeking to boost leisure spending at night is one of three trends Phocuswright has identified in the Northeast Asia travel market. Read More
 alt="Seeking sustainable options when travelers aren’t as green as they say"  title="Seeking sustainable options when travelers aren’t as green as they say"
News / Online
Seeking sustainable options when travelers aren’t as green as they say
By Derek Catron | January 18, 2024
New research from Phocuswright shows that while travelers may talk about supporting sustainability, their behavior demonstrates something else. Some wonder if more government incentives or regulations... Read More
 alt="Growth of global short-term rental bookings slowing as volume shifts to hotels"  title="Growth of global short-term rental bookings slowing as volume shifts to hotels"
News / Online
Growth of global short-term rental bookings slowing as volume shifts to hotels
By Phocuswright Research | January 16, 2024
Travelers have experienced the peaks and valleys of the STR segment and overall find themselves in a more discerning place. Read More
 alt="Do travelers connect overtourism and sustainability?"  title="Do travelers connect overtourism and sustainability?"
News / Online
Do travelers connect overtourism and sustainability?
By Phocuswright Research | January 8, 2024
Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control have become vital in the current conservation... Read More
 alt="The best of Phocuswright research from 2023"  title="The best of Phocuswright research from 2023"
News / Online
The best of Phocuswright research from 2023
By PhocusWire | December 22, 2023
Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More
 alt="4 trends point to positive outlook for major European markets"  title="4 trends point to positive outlook for major European markets"
News / Online
4 trends point to positive outlook for major European markets
By Phocuswright Research | December 19, 2023
Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area. However, there are key differences in travel behavior across... Read More
 alt="A different type of travel sustainability research"  title="A different type of travel sustainability research"
News / Online
A different type of travel sustainability research
By Phocuswright Research | December 6, 2023
While travelers often have good intentions, a new research report from Phocuswright shows sustainability considerations rarely impact their trip decisions.   Read More
 alt="Evolving fintech in travel's super apps"  title="Evolving fintech in travel's super apps"
News / Online
Evolving fintech in travel's super apps
By Phocuswright Research | November 14, 2023
This excerpt from Phocuswright’s Super Apps Secret Sauce explores the interplay between super apps and travel consumption.   Read More
 alt="Will these 5 U.S. consumer trends continue into 2024?"  title="Will these 5 U.S. consumer trends continue into 2024?"
News / Online
Will these 5 U.S. consumer trends continue into 2024?
By Phocuswright Research | November 13, 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment.   Read More
 alt="4 things to know about the future of the U.S. OTA market"  title="4 things to know about the future of the U.S. OTA market"
News / Online
4 things to know about the future of the U.S. OTA market
By Phocuswright Research | September 25, 2023
The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. Read More
 alt="Latin America’s mobile-first market means higher online penetration"  title="Latin America’s mobile-first market means higher online penetration"
News / Online
Latin America’s mobile-first market means higher online penetration
By Phocuswright Research | September 18, 2023
A new Phocuswright report shows overall mobile penetration of supplier-direct online travel bookings is predicted to nearly double from 2022 to 2026 in the Latin America travel market.   Read More
 alt="Key barometers of Chinese travel and its emerging behavioral and spending patterns"  title="Key barometers of Chinese travel and its emerging behavioral and spending patterns"
News / Online
Key barometers of Chinese travel and its emerging behavioral and spending patterns
By Phocuswright Research | September 8, 2023
While China's gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries and consumers’ passion for... Read More
 alt="Are dynamic bundles for air travel personalization?"  title="Are dynamic bundles for air travel personalization?"
News / Technology
Are dynamic bundles for air travel personalization?
By Norm Rose - Phocuswright Research | September 1, 2023
The evolution toward personalized pricing would require some underlying changes to the way personal profiles are created, stored and interact with the booking process. Read More
 alt="U.S. online channel share expected to remain unchanged through 2026"  title="U.S. online channel share expected to remain unchanged through 2026"
News / Online
U.S. online channel share expected to remain unchanged through 2026
By Phocuswright Research | August 18, 2023
Changing traveler behavior from 2020-2022 has brought about several noteworthy shifts, some of which are expected to endure for a considerable period, particularly related to travel distribution. Read More
 alt="How online travel agencies plan to win and retain customers"  title="How online travel agencies plan to win and retain customers"
News / Online
How online travel agencies plan to win and retain customers
By Phocuswright Research | August 8, 2023
Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More