QEEQ car rental gets investment from Alibaba-owned Fliggy

QEEQ, a Hong Kong-based car rental platform offering bookings in more than 200 countries, has received an investment from Fliggy, the online travel platform of Alibaba Group.

QEEQ describes the investment as “tens of millions of U.S. dollars” but would not specify the amount.

QEEQ says the funding is part of a partnership between the two companies to integrate offerings, “promote the digitalization of international car rental companies and explore the development of a ‘car rental plus’ model."

It says Fliggy, which is a full-service platform offering air tickets, hotels, visa services and in-destination experiences, also made the investment as part of its strategy to help travel industry players improve their digitalization while also providing better experiences for Fliggy’s customers.

“Triumph of this investment shows Fliggy's confidence in our company and the potential of the tourism industry. Through this collaboration, the car rental services of both sides in overseas markets will now complement and safeguard each other,” says Ben Lee, QEEQ's CEO.

In 2021, QEEQ launched a membership program that currently has more than 2.5 million members.

“This round of financing will help QEEQ deepen its global business. By upholding the brand mission of making travel easier, QEEQ is able to reach global users with its unique services and innovation, strengthening the ecological chain of the global travel industry together with our partners, continuing to provide users with new travel experience and striving to become a world-class travel platform,” Lee says.