Uber has partnered with e-commerce technology company Rokt to unlock new revenue opportunities at the moment of transaction.
New York-based Rokt, which has announced a similar partnership with AMC Theatres, uses machine learning to surface relevant offers to the customer during checkout. In addition to driving additional revenue, the feature will help with customer acquisition and retention, the companies say.
The partnership will initially launch with Uber Eats in the United States, Canada, Australia and Japan.
Founded in 2012, Rokt operates in 19 countries across North America, Europe and the Asia Pacific region. It says its partners have been able to make up to 30 cents
more profit per transaction by “tailoring high-performing, relevant experiences
to each individual, from cart to confirmation.”
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Rokt’s chief commercial officer, Elizabeth Buchanan, says the partnership
“will support the Uber Eats internal ad network and unlock additional
profitability for the company.”
Mark Grether, general manager of Uber Ads, says partnering with Rokt will “accelerate our investment in new services designed to fuel
the next chapter of advertising across Uber’s in-app and real-world surfaces.
Earlier this month, Uber announced a partnership with ground transportation platform Omio. In April, Uber announced the pilot of multimodal services including rail and coaches in the U.K. as part of a wider super app strategy which will also include the addition of flights and hotels in the future.
For the second quarter of 2022, Uber more than doubled its revenue, notching $8.1 billion, a 105% increase from the same period in 2021.