SiteMinder is launching a comprehensive
update to its platform that helps hoteliers maximize their digital commerce
capabilities.
The
company describes its next-generation platform as putting “hotels at the center
of their own purpose-built ecosystem.”
The
new platform combines insights about performance on both direct and indirect
channels so hoteliers can have a more complete view of their distribution
strategy.
Subscribe to our newsletter below
All
SiteMinder customers will also now have access to integrated marketing services
related to hotel websites and demand generation. And the platform brings all
reporting data into one dashboard and provides connections to hundreds of software
products for hotel distribution and payments.
“The
launch of SiteMinder’s next-generation platform is the omnifying of hotel
technology, which
is all about democratizing hotelier-centric technology and making it universal.
More than
bringing disparate products together, it’s about enabling the global hotel
industry to reap
the benefits of entire platforms and ecosystems coming together, and SiteMinder
is proud
to be the first to make that happen,” says Sankar Narayan, SiteMinder’s managing director and CEO.
“We’ve
long seen the omnifying of technology in other sectors such as retail and
banking. Brands
within those sectors have set the expectations of hotel guests – of 24/7 responsiveness,
convenience and personalization. And it’s for this reason that we need to embrace
this same shift in the global hotel industry, making simple, modern technology
that puts
customers at the heart of platforms rather than features, accessible to every
hotel in the
world, large or small, resource-rich or otherwise.”
SiteMinder’s
platform is available in eight languages and is used by more than 33,000 hotels
in 150 countries.