Sojern

News / Online

How to digitally prepare a hotel website for reopening

By Kurt Weinsheimer - Sojern | May 11, 2020

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More

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News / Online

Search data reveals some positive trends but industry should remain cautious

By Linda Fox | March 30, 2020

Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More

News / Online

Digital marketing in the age of coronavirus - what travel brands need to know

By Mitra Sorrells | March 12, 2020

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

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News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

Opinion / Online

Growing confidence through empowerment: What women need to advance in travel

By Cady Wolf - Sojern | November 6, 2019

Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else? Read More

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News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More