Sounding Off

Interview / Online

Listening to travel brands, a deafening silence on sustainability

By Kevin May | May 6, 2022

Much needs to change in the minds of executives in this industry and in the banking community, alongside the decisions being made by consumers. Simply providing information to influence consumer choice... Read More

Interview / Distribution

Sounding Off: In the Pac-Man of airline distribution, many can win

By PhocusWire | April 22, 2022

The next five years or so could well be a multi-player, multi-level game of Pac-Man in airline distribution. We do not see just yet how the battle ends. Read More

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Interview / Online

Sounding Off: A step in the right direction for climate awareness

By PhocusWire | April 15, 2022

A new framework creating uniform principles related to flight emissions data is an example of the type of collaborative effort needed to move the industry forward on the path to sustainability. Read More

Interview / Online

Sounding Off: Uber’s super app push comes at the right time

By PhocusWire | April 8, 2022

Uber is making efforts to capture the door-to-door travel experience – and it might succeed. Read More

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Interview / Technology

Sounding Off: Travel must learn from the messiness of humanity

By PhocusWire | April 1, 2022

Decision-making in online travel is often based only on what the platform can provide in terms of options, rather than how the user might feel at the time. Read More

Interview / Technology

Sounding Off: Metaverse requires a big change in perception to be accepted

By PhocusWire | March 25, 2022

The concept will need more than the promise of showcasing a destination or service for it to truly replace the physical enjoyments that travel can provide. Read More

Interview / Technology

Sounding Off: Go modular, or go home, when it comes to tech interfaces

By PhocusWire | March 18, 2022

The industry can continue to at least hope that systems are built in a modular way that allow for easy integration when a software provider is unable to carry out every task that is required. Read More

Interview / Online

Sounding Off: Business travel needs a lot of stars to align right now

By PhocusWire | March 11, 2022

A swift resolution to the Ukraine crisis will be extremely welcome from a humanitarian perspective, most importantly, but a prolonged conflict will not be what a recovering industry -... Read More

Interview / Distribution

Sounding Off: Wartime decisions may linger long in the memory

By PhocusWire | March 4, 2022

Whatever the rationale behnd the decision, Sabre has made a calculated move that it will have to face head-on from the industry and its partners, or change in the coming days and weeks. Read More

Interview / Online

Sounding Off: There's no rule travel brands have to work with Google

By PhocusWire | February 25, 2022

Perhaps the only thing that airlines can do is work and optimize within the parameters that they have found themselves in. Read More

Interview / Online

Sounding Off: Tripadvisor has lots to consider, much out of its control

By PhocusWire | February 18, 2022

The new CEO will need to consider whether the current strategy is one to continue with or if the wider seismic changes that many are predicting (Web 3, for example) coming down the pipe are worth facing... Read More

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Interview / Online

Sounding Off: Vacation rentals are as mainstream as it gets, in many ways

By PhocusWire | February 11, 2022

The cost of a product is now coming into play - the annoying element that providers of many forms of accommodation tend to avoid, as it is a very tangible differentiator between property A or B. Read More

Interview / Distribution

Sounding Off: The best strategy is ultimately what’s right for the consumer

By PhocusWire | February 4, 2022

The rhetoric around still wanting consumers to book direct is, some might argue, unhelpful to the evolution of the technology so far. Read More

Interview / Technology

Sounding Off: Collaboration is key to enabling decentralized tech

By PhocusWire | January 28, 2022

It's a tremendous leap to consider, but that spirit of teamwork during the pandemic could be the framework that all of those with a vested interest will use to move things forward. Read More