Trip Affiliates Network announced it has raised $4.5 million in Series A funding as it seeks to accelerate adoption of its direct booking and online travel services across Asia.
Series A anchor investor Sean Chong said: “TA Network is solving real-world problems for the hospitality industry with proprietary technology that has been validated by the caliber of their client portfolio. I’m impressed by the vision and execution of the management team as TA Network continues to capitalize on these trends to bring more players into its hospitality ecosystem.”
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Headquartered in Singapore, the company has raised over $12 million since its inception. It provides turnkey connectivity solutions for travel agents and wholesalers, travel management companies and suppliers such as hotels. The company said it will use the investment to broaden its footprint through hiring resources and on-ground marketing activities, as well as deepen its product offering to support its growth and geographic expansion.
Co-founder and CEO Ho Siang Twang said: “Our mission remains steadfast in the creation of an open travel ecosystem thriving on shared cloud-based digital infrastructure services where travel and hospitality operators are able to transact directly online with one another, and empowered digitally with continuous improvements in process automation, business intelligence, and customer delivery to achieve sustainable growth.”