Viator

News / Distribution

Tripadvisor's Viator to provide activity content to Booking.com

By Kevin May | April 22, 2021

The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More

News / Online

Why virtual tours and activities will stick around after the pandemic

By Mitra Sorrells | March 4, 2021

Companies providing online tours and activities - including Amazon - say they plan to keep virtual experiences around even after the pandemic ends. Read More

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Opinion / Technology

Four trends that could define the future of sightseeing and experiences

By Alex Bainbridge - Autoura | January 21, 2021

What were the key moments in 2020 in tours and activities, beyond the complete destruction of our collective livelihoods caused by COVID? Read More

News / Online

Expedia scales back strategy on activities

By Kevin May | December 21, 2020

The company confirmed that its in-person operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed. Read More

Interview / Online

Sounding Off: Coronavirus strategies might have unintended longevity

By PhocusWire | October 30, 2020

The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More

News / Online

Viator ends speculation of Tripadvisor sale, talks quality strategy, Google

By Jill Menze | October 29, 2020

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

Interview / Online

How I Got Here, episode 29 - Rod Cuthbert of Viator

By PhocusWire | June 18, 2020

Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More

News / Online

Coronavirus, Viator rebranding among top concerns for Tripadvisor’s potential growth

By Steven Lerner | February 19, 2020

As Tripadvisor aims to grow in 2020, what are the big headwinds to watch out for? Read More

News / Online

Tripadvisor begins brand transformation with new course for Viator, executive shakeup

By Mitra Sorrells | January 23, 2020

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

News / Online

TripAdvisor axes tickets to whale and dolphin parks

By Kevin May | October 2, 2019

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

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News / Online

Mark Okerstrom on competitor moves, Expedia's strengths and what he's had to "unlearn"

By Siew Hoon Yeoh - WebInTravel | August 12, 2019

In this wide-ranging interview, the Expedia Group boss opens up about where the travel company fits in an ever-evolving tech landscape. Read More

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News / Distribution

Travel Leaders adds Viator tours and activities for business travelers staying on

By Mitra Sorrells | August 9, 2019

Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips. Read More

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News / Distribution

Mysterious algorithms and higher rankings top tour and activity issues

By Linda Fox | March 18, 2019

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More