A string of international acquisitions and investments (plus a new-ish name) to reflect on a global position has the industry speculating about what else lies ahead for the former Priceline Group.
Yet, Glenn Fogel of Booking Holdings is a careful operator when it comes to public comments about almost everything.
Over the course of two interviews this week at The Phocuswright Conference, the company's CEO and president did share some details about a wide range of issues having an impact on it and the wider industry.
In particular, comments on the state of its digital marketing strategy when it comes to paying billions of dollars each year to an organization (Google) that is increasingly a competitor in some areas.
We also learned of how it is beginning to think in a far more group-led way than ever before, its decision to go all-in on tours and activities, and Fogel's thoughts on how to remain a powerful player in the industry.
First up is Fogel's interview on Center Stage.
Executive Interview: Booking Holdings
Followed by an in-depth interview in the PhocusWire studio.
PhocusWire @ Phocuswright 2018 - Booking Holdings on Google and driving the entire trip