Lauded for its fiercely independent style, both aesthetically and strategically, CitizenM was considered one of the go-to hotel brands for how things can be done differently.
Ten years on from its first opening in Amsterdam, much of the hotel sector has caught up - yet CitizenM still gets a lot of attention for the way it does business.
We caught up with CitizenM's chief operations officer, Michael Levie, during the Phocuswright Europe 2018 event in the chain's home city.
Levie discusses living up to the company's reputation, distribution strategies, and a lot more...
Post-match interview: Michael Levie of CitizenM