Some would say that Lyft and undoubtedly Uber get a disproportionate amount of attention in terms of coverage of the ground transportation sector.
Other brands have been working in the space for a lot longer or have their own unique way of tackling the diverse challenges and opportunities that come with providing a means of moving people from city to city, or airport to resort, etc.
Two brands that have forged their own paths and are seemingly motoring ahead (no pun intended) are HolidayTaxis and Blacklane, from the U.K. and Germany respectively.
They recently joined PhocusWire during the Phocuswright Europe 2018 event in the Netherlands to share their opinions on the sector, their companies, and how they expect the market to evolve.
Watch the discussion with Ian Coyle of HolidayTaxis and Sascha Meskendahl of Blacklane here...
Under the hood of ground transportation