Trivago

News / Online

Why niche can be nice in the massive world of online travel

By Morgan Hines | June 13, 2024

The wide-ranging conversation on the environment for smaller online travel sites touched on the challenges and rewards of working in a smaller, specialized space. Read More

News / Technology

How travel brands are prioritizing group travel planning

By Morgan Hines | June 6, 2024

Expedia Group, Airbnb, Mindtrip and many other companies are looking to simplify group travel planning. Read More

News / Technology

Expedia designs travel media network as “one-stop shop” for advertisers

By Morgan Hines | May 24, 2024

The retail ad platform, housed within Expedia Group Media Solutions, provides new capabilities and access based on its first-party data and existing partnerships. Read More

Interview / Online

CEO Spotlight: Ariane Gorin of Expedia Group

By Mitra Sorrells | May 23, 2024

As Gorin moves into the CEO role at Expedia Group, she shares her thoughts on AI, social commerce, the B2B business, Vrbo and OneKey, as well as opinions on Airbnb and the TikTok ban. Read More

News / Online

Trivago claims early success of brand marketing switch

By Linda Fox | May 1, 2024

Trivago reported a net loss for the quarter of €8.4 million compared with net profit of €9.9 million for Q1 2023. Read More

News / Technology

How personalized videos at scale are connecting travel brands with customers

By Morgan Hines | March 19, 2024

Personalized videos are driving high open rates and creating opportunities for travel brands to connect with customers before, during and after a trip. Read More

News / Online

Trivago counting on increased marketing spend to improve results

By Linda Fox | February 7, 2024

Full year revenue for the hotel metasearch service came in at €485 million, down 9% versus 2022, and €92 million for the quarter, down 13% year over year. Read More

News / Technology

Sprints, squads and small changes - how Skyscanner, Trivago view innovation

By Linda Fox | November 22, 2023

Skyscanner CEO John Mangelaars and Trivago CEO Johannes Thomas discussed innovation in travel metasearch, the impact of AI and improving the user experience. Read More

News / Online

Trivago Q3 hit by less favorable market conditions

By Linda Fox | November 2, 2023

The company reported a €26 million decrease to total revenue of €158 million for the quarter versus the same period in 2022. Read More

News / Online

Poor security, clunky processes driving online hotel booking abandonment

By Linda Fox | September 25, 2023

Most important to consumers when booking accommodation online is an easy and secure booking and payment experience, 53%, followed by video and images of rooms and the property, 50%. Read More

Interview / Online

CEO Spotlight - Johannes Thomas of Trivago

By Linda Fox | September 14, 2023

PhocusWire talks to Trivago CEO Johannes Thomas about coming back to the metasearch platform, his first 100 days in the role and priorities going forward. Read More

News / Online

Trivago second quarter revenue dips

By Linda Fox | August 2, 2023

Referral revenue decreased from €141 million to almost €123 million while return on advertising spend was 145% versus 166%. Read More

News / Online

Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Online

Axel Hefer leaves Trivago, former director appointed

By Linda Fox | May 9, 2023

Johannes Thomas, a former chief revenue officer and managing director, takes over the role of CEO and managing director with immediate effect. Read More

News / Online

Trivago hampered as advertisers focus on profitability despite travel demand

By Linda Fox | May 3, 2023

The hotel metasearch company said progress was made in each of its goals of increasing value in the product for advertisers and users, boosting the coverage of its directly bookable rates and investing... Read More

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