Marketing

News / Online

SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing

By Mitra Sorrells | July 30, 2024

Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More

News / Startups

Travlr acquires majority stake in ReZme and launches subscription product

By Mitra Sorrells | July 29, 2024

ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More

News / Online

PhocusWire's weekly travel tech news briefs: Traxo, Mews, Guestline and more

By PhocusWire | July 26, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

Opinion / Online

3 opportunities for travel marketers now that cookies are here to stay

By Brennen Bliss - Propellic | July 25, 2024

Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More

From Our Partners / Technology

Report: Travel fintech - Monetizing the new era of customer care

By Cathy Walsh | July 24, 2024

In this exclusive report from PhocusWire and HTS, find out how fintech products that address pain points around disruptions and flexibility can serve travelers while also generating incremental revenue... Read More

News / Technology

Google no longer removing third-party cookies, new Chrome experience planned

By Linda Fox | July 23, 2024

Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More

Interview / Online

CEO Spotlight: Nadia Omer of AirAsia MOVE

By Mitra Sorrells | July 12, 2024

Previously known as AirAsia Superapp, AirAsia MOVE is the online travel agency brand of Capital A, which also operates AirAsia airline. AirAsia MOVE and fintech brand BigPay constitute MOVE Digital,... Read More

News / Technology

Major Japanese credit card issuer enters travel space

By Morgan Hines | July 11, 2024

SMBC Group's Sumitomo Mitsui Card, a credit card issuer in Japan, has partnered with Hopper’s B2B division Hopper Technology Solutions (HTS) to create a travel loyalty portal to benefit cardholders. Read More

News / Technology

Travelport launches new AI-powered search feature

By Morgan Hines | July 10, 2024

The Content Curation Layer is set to go live on the Travelport Plus platform using both AI and machine learning to provide a range of retail ready results to match travelers’ desires. Read More

News / Online

Loyalty platform Heymax.ai raises $2.6 million in seed funding

By Mileva Sapic | July 2, 2024

Loyalty platform Heymax.ai plans to help customers earn one free vacation every year by allowing them to earn Max Miles from their everyday purchases. Read More

Interview / Startups

Takyon - Launch pitch at Phocuswright Europe 2024

By PhocusWire | July 1, 2024

Takyon turns non-refundable travel reservations into digital goods, using a blockchain-based tokenization process, so they can be resold or exchanged. Read More

News / Online

PhocusWire's weekly travel tech news briefs: Serko, Sabre, Viator, Omio and more

By PhocusWire | June 28, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

Interview / Technology

Oracle Hospitality’s new SVP on cloud-based PMSs, the value of partnerships and AI

By D.J. Catron | June 28, 2024

Oracle’s Hospitality’s Laura Calin has been with the company since its 2014 acquisition of Micros, where she had worked since the 1990s - starting as a lead developer on the original Opera system. Read More

News / Startups

Directo emerges from stealth with $1M in funding

By Linda Fox | June 27, 2024

Former Transparent co-founder Pierre Becerril and two others have created Directo to drive direct bookings for hotels and accommodation providers and help travelers access better deals. Read More

News / Online

OTA ranking booster Otamiser raises $3M in first funding round

By Mileva Sapic | June 25, 2024

The startup said it will use the new capital to grow its commercial team as it aims to work with 1,000 hotels and 100,000 short-term rentals worldwide. Read More

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