Marketing

 alt="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing"  title="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing"
News / Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells | July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More
 alt="Travlr acquires majority stake in ReZme and launches subscription product"  title="Travlr acquires majority stake in ReZme and launches subscription product"
News / Startups
Travlr acquires majority stake in ReZme and launches subscription product
By Mitra Sorrells | July 29, 2024
ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More
 alt="PhocusWire's weekly travel tech news briefs: Traxo, Mews, Guestline and more"  title="PhocusWire's weekly travel tech news briefs: Traxo, Mews, Guestline and more"
News / Online
PhocusWire's weekly travel tech news briefs: Traxo, Mews, Guestline and more
By PhocusWire | July 26, 2024
 Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More
 alt="3 opportunities for travel marketers now that cookies are here to stay"  title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
 alt="Report: Travel fintech - Monetizing the new era of customer care"  title="Report: Travel fintech - Monetizing the new era of customer care"
From Our Partners / Technology
Report: Travel fintech - Monetizing the new era of customer care
By Cathy Walsh | July 24, 2024
In this exclusive report from PhocusWire and HTS, find out how fintech products that address pain points around disruptions and flexibility can serve travelers while also generating incremental revenue... Read More
 alt="Google no longer removing third-party cookies, new Chrome experience planned"  title="Google no longer removing third-party cookies, new Chrome experience planned"
News / Technology
Google no longer removing third-party cookies, new Chrome experience planned
By Linda Fox | July 23, 2024
Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More
 alt="CEO Spotlight: Nadia Omer of AirAsia MOVE"  title="CEO Spotlight: Nadia Omer of AirAsia MOVE"
Interview / Online
CEO Spotlight: Nadia Omer of AirAsia MOVE
By Mitra Sorrells | July 12, 2024
Previously known as AirAsia Superapp, AirAsia MOVE is the online travel agency brand of Capital A, which also operates AirAsia airline. AirAsia MOVE and fintech brand BigPay constitute MOVE Digital,... Read More
 alt="Major Japanese credit card issuer enters travel space"  title="Major Japanese credit card issuer enters travel space"
News / Technology
Major Japanese credit card issuer enters travel space
By Morgan Hines | July 11, 2024
SMBC Group's Sumitomo Mitsui Card, a credit card issuer in Japan, has partnered with Hopper’s B2B division Hopper Technology Solutions (HTS) to create a travel loyalty portal to benefit cardholders. Read More
 alt="Travelport launches new AI-powered search feature"  title="Travelport launches new AI-powered search feature"
News / Technology
Travelport launches new AI-powered search feature
By Morgan Hines | July 10, 2024
The Content Curation Layer is set to go live on the Travelport Plus platform using both AI and machine learning to provide a range of retail ready results to match travelers’ desires. Read More
 alt="Loyalty platform Heymax.ai raises $2.6 million in seed funding"  title="Loyalty platform Heymax.ai raises $2.6 million in seed funding"
News / Online
Loyalty platform Heymax.ai raises $2.6 million in seed funding
By Mileva Sapic | July 2, 2024
Loyalty platform Heymax.ai plans to help customers earn one free vacation every year by allowing them to earn Max Miles from their everyday purchases. Read More
 alt="Takyon - Launch pitch at Phocuswright Europe 2024"  title="Takyon - Launch pitch at Phocuswright Europe 2024"
Interview / Startups
Takyon - Launch pitch at Phocuswright Europe 2024
By PhocusWire | July 1, 2024
Takyon turns non-refundable travel reservations into digital goods, using a blockchain-based tokenization process, so they can be resold or exchanged. Read More
 alt="PhocusWire's weekly travel tech news briefs: Serko, Sabre, Viator, Omio and more"  title="PhocusWire's weekly travel tech news briefs: Serko, Sabre, Viator, Omio and more"
News / Online
PhocusWire's weekly travel tech news briefs: Serko, Sabre, Viator, Omio and more
By PhocusWire | June 28, 2024
Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More
 alt="Oracle Hospitality’s new SVP on cloud-based PMSs, the value of partnerships and AI"  title="Oracle Hospitality’s new SVP on cloud-based PMSs, the value of partnerships and AI"
Interview / Technology
Oracle Hospitality’s new SVP on cloud-based PMSs, the value of partnerships and AI
By D.J. Catron | June 28, 2024
Oracle’s Hospitality’s Laura Calin has been with the company since its 2014 acquisition of Micros, where she had worked since the 1990s - starting as a lead developer on the original Opera system. Read More
 alt="Directo emerges from stealth with $1M in funding"  title="Directo emerges from stealth with $1M in funding"
News / Startups
Directo emerges from stealth with $1M in funding
By Linda Fox | June 27, 2024
Former Transparent co-founder Pierre Becerril and two others have created Directo to drive direct bookings for hotels and accommodation providers and help travelers access better deals. Read More
 alt="OTA ranking booster Otamiser raises $3M in first funding round"  title="OTA ranking booster Otamiser raises $3M in first funding round"
News / Online
OTA ranking booster Otamiser raises $3M in first funding round
By Mileva Sapic | June 25, 2024
The startup said it will use the new capital to grow its commercial team as it aims to work with 1,000 hotels and 100,000 short-term rentals worldwide.   Read More