Opinion

 alt="3 opportunities for travel marketers now that cookies are here to stay"  title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome.... Read More
 alt="The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond"  title="The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond"
Opinion / Technology
The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond
By Fritz Oberhummer - Intellias | July 22, 2024
Fritz Oberhummer of Intellias explains how embedded artificial intelligence can help the travel industry build resilience and ensure seamless operations when the next system failure occurs.  ... Read More
 alt="How corporate travel managers can meet the challenges of continuous disruption"  title="How corporate travel managers can meet the challenges of continuous disruption"
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring within the lines.... Read More
 alt="The ultimate checklist: How destinations can offer accessible travel experiences"  title="The ultimate checklist: How destinations can offer accessible travel experiences"
Opinion / Online
The ultimate checklist: How destinations can offer accessible travel experiences
By Richard Black - Sojern | July 1, 2024
While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations.... Read More
 alt="Four ways travel and hospitality pros can future-proof their jobs with AI"  title="Four ways travel and hospitality pros can future-proof their jobs with AI"
Opinion / Online
Four ways travel and hospitality pros can future-proof their jobs with AI
By Shahar Goldboim - Boom | June 24, 2024
By doubling down on digitalization today, travel and hospitality professionals can gain an early insight into a technology that will completely turn their industry on its head.  ... Read More
 alt="5 ways the airline industry can make dynamic offers succeed"  title="5 ways the airline industry can make dynamic offers succeed"
Opinion / Distribution
5 ways the airline industry can make dynamic offers succeed
By Rich Kassner - ATPCO | June 21, 2024
Data will help airlines deliver a dynamic offer that's more targeted to customers' preferences and optimized for their businesses.... Read More
 alt="TikTok's tips on effective strategies for travel marketing"  title="TikTok's tips on effective strategies for travel marketing"
Opinion / Online
TikTok's tips on effective strategies for travel marketing
By Gav Buggy - TikTok | June 17, 2024
Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. ... Read More
 alt="How generative AI can tackle “information overload” and empower travelers"  title="How generative AI can tackle “information overload” and empower travelers"
Opinion / Technology
How generative AI can tackle “information overload” and empower travelers
By Emily Weiss - Accenture | June 7, 2024
The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential.... Read More
 alt="Google’s algorithm leak and what it means for travel SEO"  title="Google’s algorithm leak and what it means for travel SEO"
Opinion / Technology
Google’s algorithm leak and what it means for travel SEO
By Brennen Bliss - Propellic | June 5, 2024
The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices.... Read More
 alt="How access to OTA data is democratizing short-term rental tech"  title="How access to OTA data is democratizing short-term rental tech"
Opinion / Technology
How access to OTA data is democratizing short-term rental tech
By Pierre-Camille Hamana - Hospitable | June 4, 2024
The future of the STR industry is clear: It's time for a host-centric approach that prioritizes access, innovation and fairness.... Read More
 alt="Let’s create travel technology solutions to be proud of this Pride Month"  title="Let’s create travel technology solutions to be proud of this Pride Month"
Opinion / Online
Let’s create travel technology solutions to be proud of this Pride Month
By Janis Dzenis – WayAway | June 3, 2024
The technology industry has made enormous advances in innovation in just the past few years. If this June Pride Month we can promise to start using some of that innovation to fulfill the important needs of LGTBQ+ travelers, that would be something we could celebrate that has an impact all year long... Read More
 alt="What does travel mean to China’s new generation of digital wanderers?"  title="What does travel mean to China’s new generation of digital wanderers?"
Opinion / Online
What does travel mean to China’s new generation of digital wanderers?
By Subramania Bhatt - China Trading Desk | May 31, 2024
The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence.... Read More
 alt="What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC"  title="What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC"
Opinion / Distribution
What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC
By Jeff Klee - AmTrav | May 30, 2024
One day after announcing that chief commercial officer Vasu Raja would leave the company in June, American Airlines CEO Robert Isom acknowledged Wednesday that the airline made errors in rolling out its NDC strategy and vowed to make changes.... Read More
 alt="Is AI the key to green travel solutions?"  title="Is AI the key to green travel solutions?"
Opinion / Technology
Is AI the key to green travel solutions?
By Olga Bortnikova — Tripsider | May 24, 2024
There is much AI can do to help make travel more sustainable, but to truly help the travel sector evolve the collective efforts of individuals, communities and governments will be needed.   ... Read More
 alt="The importance of preserving creative individuality in the STR market"  title="The importance of preserving creative individuality in the STR market"
Opinion / Online
The importance of preserving creative individuality in the STR market
By Matt Landau - VRMB | May 23, 2024
As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart.... Read More