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alt="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing" title="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing"
News / Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells | July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More
alt="Travel investors on the next innovation wave" title="Travel investors on the next innovation wave"
News / Startups
Travel investors on the next innovation wave
By Linda Fox | July 29, 2024
Travel investors from Lakestar, Roch Ventures and Eight Roads discuss the latest trends in travel startup funding at Phocuswright Europe 2024. Read More
alt="The importance of “small wins” in developing a long-term AI strategy" title="The importance of “small wins” in developing a long-term AI strategy"
News / Technology
The importance of “small wins” in developing a long-term AI strategy
By Mitra Sorrells | July 25, 2024
Agent Studio's Cesc Vilanova and Acai Travel's Riky Vittoria - two people who have been developing artificial intelligence solutions for year - offer advice on how to employ the technology. Read More
alt="3 opportunities for travel marketers now that cookies are here to stay" title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
alt="Google no longer removing third-party cookies, new Chrome experience planned" title="Google no longer removing third-party cookies, new Chrome experience planned"
News / Technology
Google no longer removing third-party cookies, new Chrome experience planned
By Linda Fox | July 23, 2024
Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More
alt="Travel industry experts talk next gen bets and new tech disarray" title="Travel industry experts talk next gen bets and new tech disarray"
News / Technology
Travel industry experts talk next gen bets and new tech disarray
By Linda Fox | July 22, 2024
Rod Cuthbert, founder of Viator, and Aaron Gowell, co-founder and CEO of SilverRail Technologies, discuss moves from Google and Uber as well as the wider travel technology landscape in the PhocusWire... Read More
alt="Moving Tech lands $11M for ride hailing apps from investors including Google" title="Moving Tech lands $11M for ride hailing apps from investors including Google"
News / Startups
Moving Tech lands $11M for ride hailing apps from investors including Google
By Linda Fox | July 16, 2024
Moving Tech said it plans to invest in technology and product innovation as part of a “vision to empower drivers, integrate public transport and improve customer convenience.” Read More
alt="Strawberry becomes first hotel group to enable mobile keys in Google Wallet" title="Strawberry becomes first hotel group to enable mobile keys in Google Wallet"
News / Technology
Strawberry becomes first hotel group to enable mobile keys in Google Wallet
By Mitra Sorrells | June 25, 2024
 The NFC mobile key is now in use at the company’s Clarion Hotel Post in Sweden and has been created in partnership with Vingcard and Zaplox. Read More
alt="Viator's origin story - a tale of a prince and a girl from Tasmania" title="Viator's origin story - a tale of a prince and a girl from Tasmania"
News / Startups
Viator's origin story - a tale of a prince and a girl from Tasmania
By Linda Fox | June 14, 2024
Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More
alt="As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz" title="As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz"
News / Technology
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
By PhocusWire | June 11, 2024
When 500 travel insiders gather, you don’t need a chatbot to predict lots of conversation about generative AI.   Read More
alt="Google’s algorithm leak and what it means for travel SEO" title="Google’s algorithm leak and what it means for travel SEO"
Opinion / Technology
Google’s algorithm leak and what it means for travel SEO
By Brennen Bliss - Propellic | June 5, 2024
The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices. Read More
alt="SilverRail integrates with Google on rail search" title="SilverRail integrates with Google on rail search"
News / Online
SilverRail integrates with Google on rail search
By D.J. Catron | May 30, 2024
Google is launching United Kingdom rail directly into its search engine, while directing users to book tickets via SilverRail’s retailing platform. Read More
alt="How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google" title="How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google"
News / Online
How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google
By Yeoh Siew Hoon - WiT | May 23, 2024
In an interview at WiT Japan and North Asia, Cuthbert said that with Google’s increasing control and the potential for a “super app” powered by AI, the future of online travel intermediaries... Read More
alt="Sabre lays out offer-order strategy with release of retailing platform" title="Sabre lays out offer-order strategy with release of retailing platform"
News / Distribution
Sabre lays out offer-order strategy with release of retailing platform
By Linda Fox | May 22, 2024
The technology aims to help airlines make the move from the passenger-name-record world to more modern retailing via API-based solutions. Read More
alt="The week GenAI took off for travel" title="The week GenAI took off for travel"
Opinion / Technology
The week GenAI took off for travel
By Christian Watts – Magpie | May 17, 2024
Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry." Read More
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