Accor

News / Online

Hotels move beyond the bed to experiences that treat guests like royalty

By D.J. Catron | June 17, 2024

Experts from Accor, Strawberry and Casual Hotels speak at Phocuswright Europe of meeting guests’ growing expectations for memorable experiences. Read More

News / Technology

Accor embarks on CRS migration with Amadeus

By Linda Fox | June 5, 2024

The goal is to have the first hotel live on the system in a year, and France-based Accor is prioritizing luxury properties in North America to migrate first. Read More

News / Technology

D-Edge builds out hospitality tech offering with acquisition of LoungeUp

By Linda Fox | March 21, 2024

Accor-owned D-Edge said the acquisition “marks a significant step" toward integrated solutions covering the entire guest journey. Read More

News / Online

Accor’s Maud Bailly on how AI can enhance the luxury hotel experience

By Mitra Sorrells | March 8, 2024

Especially in the luxury sector, Accor's Maud Bailly said, “digital is an enabler” for hotel staff to create an enhanced, more emotional connection with guests. Read More

News / Online

Travel’s movers, shakers and newsmakers of 2023

By PhocusWire | December 19, 2023

These are some of the people PhocusWire has identified as playing key roles in the past year — and figure to be among those to watch in the year to come. Read More

News / Technology

Hyatt partners with Sabre for central reservations tech

By Linda Fox | July 20, 2023

Sabre's SynXis central reservation system is to become the main reservation system for Hyatt properties from the beginning of next year. Read More

News / Distribution

Study reveals low take-up of AI among European hotels

By Linda Fox | July 5, 2023

The Booking.com-Statista European Accommodation Barometer reveals that 23% plan to use the tools in the next six months, but two-thirds have no plans to use AI in their businesses. Read More

News / Distribution

Accor updates on digital and distribution strategy

By Linda Fox | June 30, 2023

Accor chief digital officer Alix Boulnois detailed some of the company’s strategies going forward during a Capital Market Day in late June. Read More

News / Distribution

Accor unveils subscription cards for frequent travelers

By Linda Fox | March 15, 2023

The France-based hotel giant has unveiled All Plus ibis and All Plus Voyageur, to replace its ibis Business and Business Plus frequent traveler subscription services. Read More

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News / Online

WTTC introduces sustainability guidelines for hotels

By Johanna Jainchill - Travel Weekly | March 9, 2023

Called Hotel Sustainability Basics, WTTC said it is an industry-backed initiative to enable accommodation providers worldwide, regardless of their size, “to begin their sustainability journey.” Read More

News / Distribution

Cost and implementation woes hamper hotel tech adoption

By Linda Fox | February 22, 2023

H2c finds that few hotel chains are considering a core technology revamp in its latest distribution study. Read More

News / Online

Accor unveils new platform for mixed-use property development

By Linda Fox | January 18, 2023

Accor plans to develop and operate branded residences via the new platform, combined with other products and services such as co-working, private clubs and extended stay hotels. Read More

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News / Online

Travelers’ demand for experiences requires industry rethink

By Kathryn Walson | December 1, 2022

Industry experts are convening this week at the World Travel and Tourism Council’s Global Summit 2022 in Riyadh, Saudi Arabia. Read More

News / Technology

D-Edge develops digital marketing offering through acquisition of Equaero

By Linda Fox | November 9, 2022

Paris-based Equaero brings digital advertising expertise including display, search and social ads, helping D-Edge to build out its digital marketing offering. Read More

News / Distribution

Accor details restructure of its 43 hotel brands into two business units

By Linda Fox | July 29, 2022

Accor's reorganization, dubbed “turbo,” will create two units within the hotel group. Read More

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