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News / Online

Assessing the effectiveness of influencer marketing in travel

By Morgan Hines | February 1, 2024

Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More

News / Online

European regulators eye Booking.com under Digital Services Act

By Linda Fox | January 18, 2024

The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More

News / Online

Sojern lays off staff company-wide

By Mitra Sorrells | December 12, 2023

The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More

From Our Partners / Online

3 ways to elevate your hotel sales strategy for 2024

By Maria Taylor - Amadeus Hospitality | November 28, 2023

Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More

News / Technology

Airbnb, Mondee moves signal role of acquisitions in travel's race for AI

By Morgan Hines & Linda Fox | November 17, 2023

Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

From Our Partners / Technology

Try before you buy: How augmented reality can drive travel bookings

By Cathy Walsh | November 9, 2023

While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing. Read More

News / Technology

Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel

By Mitra Sorrells | November 8, 2023

In PhocusWire's fourth Let's Hear It! LinkedIn Audio event, Tripadvisor head of data Rahul Todkar and Microsoft regional vice president for advertising Pablo Laucirica unpack the meaning of OpenAI's... Read More

News / Online

Expedia ad concerns in search results raised in antitrust suit

By Linda Fox | November 3, 2023

Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More

News / Technology

Expedia Group builds generative AI into multiple products in its “Fall Release”

By Mitra Sorrells | September 21, 2023

Among many other updates to its products and services for both travelers and industry partners, Expedia Group is partnering with travel influencers to offer short-form videos in the Expedia and... Read More

News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

Opinion / Technology

Data strategies for CVBs in a cookieless future

By Michael Skladony – Semcasting | August 21, 2023

As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively. Read More

News / Online

Online travel giants seeking to mix up marketing channels

By Linda Fox | August 15, 2023

Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels. Read More

Interview / Startups

STARTUP STAGE: Landng offers bookable travel itineraries from content creators

By Mitra Sorrells | July 31, 2023

Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands. Read More

News / Online

Travel data leaders join forces as AirDNA acquires Arrivalist

By Mitra Sorrells | July 17, 2023

Arrivalist will now become a product within AirDNA’s suite of solutions, and the 25-person Arrivalist team, including founder Cree Lawson, will join AirDNA. Read More

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