Advertising

 alt="Assessing the effectiveness of influencer marketing in travel"  title="Assessing the effectiveness of influencer marketing in travel"
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
 alt="European regulators eye Booking.com under Digital Services Act"  title="European regulators eye Booking.com under Digital Services Act"
News / Online
European regulators eye Booking.com under Digital Services Act
By Linda Fox | January 18, 2024
The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More
 alt="Sojern lays off staff company-wide"  title="Sojern lays off staff company-wide"
News / Online
Sojern lays off staff company-wide
By Mitra Sorrells | December 12, 2023
The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More
 alt="3 ways to elevate your hotel sales strategy for 2024"  title="3 ways to elevate your hotel sales strategy for 2024"
From Our Partners / Online
3 ways to elevate your hotel sales strategy for 2024
By Maria Taylor - Amadeus Hospitality | November 28, 2023
Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More
 alt="Airbnb, Mondee moves signal role of acquisitions in travel's race for AI"  title="Airbnb, Mondee moves signal role of acquisitions in travel's race for AI"
News / Technology
Airbnb, Mondee moves signal role of acquisitions in travel's race for AI
By Morgan Hines & Linda Fox | November 17, 2023
Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More
 alt="How to capture Gen Z travelers’ interest on social media"  title="How to capture Gen Z travelers’ interest on social media"
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
 alt="Try before you buy: How augmented reality can drive travel bookings"  title="Try before you buy: How augmented reality can drive travel bookings"
From Our Partners / Technology
Try before you buy: How augmented reality can drive travel bookings
By Cathy Walsh | November 9, 2023
While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing.  Read More
 alt="Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel"  title="Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel"
News / Technology
Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel
By Mitra Sorrells | November 8, 2023
In PhocusWire's fourth Let's Hear It! LinkedIn Audio event, Tripadvisor head of data Rahul Todkar and Microsoft regional vice president for advertising Pablo Laucirica unpack the meaning of OpenAI's... Read More
 alt="Expedia ad concerns in search results raised in antitrust suit"  title="Expedia ad concerns in search results raised in antitrust suit"
News / Online
Expedia ad concerns in search results raised in antitrust suit
By Linda Fox | November 3, 2023
Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More
 alt="Expedia Group builds generative AI into multiple products in its “Fall Release”"  title="Expedia Group builds generative AI into multiple products in its “Fall Release”"
News / Technology
Expedia Group builds generative AI into multiple products in its “Fall Release”
By Mitra Sorrells | September 21, 2023
Among many other updates to its products and services for both travelers and industry partners, Expedia Group is partnering with travel influencers to offer short-form videos in the Expedia and... Read More
 alt="Kayak, Tripadvisor on growing their in-house media studios"  title="Kayak, Tripadvisor on growing their in-house media studios"
News / Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines | September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.   Read More
 alt="Data strategies for CVBs in a cookieless future"  title="Data strategies for CVBs in a cookieless future"
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.   Read More
 alt="Online travel giants seeking to mix up marketing channels"  title="Online travel giants seeking to mix up marketing channels"
News / Online
Online travel giants seeking to mix up marketing channels
By Linda Fox | August 15, 2023
Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels. Read More
 alt="STARTUP STAGE: Landng offers bookable travel itineraries from content creators"  title="STARTUP STAGE: Landng offers bookable travel itineraries from content creators"
Interview / Startups
STARTUP STAGE: Landng offers bookable travel itineraries from content creators
By Mitra Sorrells | July 31, 2023
Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands.  Read More
 alt="Travel data leaders join forces as AirDNA acquires Arrivalist"  title="Travel data leaders join forces as AirDNA acquires Arrivalist"
News / Online
Travel data leaders join forces as AirDNA acquires Arrivalist
By Mitra Sorrells | July 17, 2023
Arrivalist will now become a product within AirDNA’s suite of solutions, and the 25-person Arrivalist team, including founder Cree Lawson, will join AirDNA. Read More