Selfbook announced a new partnership in an effort to bring “flexible payment options” to the hospitality space.
The hotel payment and booking company has paired up with flexible payment company Affirm. As part of their partnership announcement, the companies shared that their first joint hotel partners include The Kartrite, Cape May La Mer and Victor Hotels.
Gautier Colin, vice president of partnerships at Selfbook, said the company is aiming to reshape “the face of hospitality by empowering hotel guests to pay for their stay with the most flexible and robust payment options available today.”
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Selfbook, which launched in 2020, was among PhocusWire’s Hot 25 Travel Startups for 2023 and has raised approximately $50 million in funding to date.
“This partnership brings Affirm’s flexible payment options to the hundreds of hotels that use Selfbook to power their bookings,” said Becca Stone, vice president of strategic partnerships at Affirm. “By offering their guests personalized payment options and the confidence they will never pay more than they agree to upfront, hotels can accelerate their growth for the busy summer travel season and beyond.”
And the partnership has already seen some marked success: Affirm said in their Aug. 15 release that more than 5% of bookings at The Kartrite Resort & Indoor Waterpark were paid for with Affirm in July when booked on Selfbook’s platform.
The buy now, pay later model presents some opportunity for the hospitality industry, according to Affirm. By 2026, $995 billion is anticipated in BNPL spend. On average, Affirm continued, merchants using Affirm in their checkout see a 60% uptick in average order value.
*Correction:The original version of this article incorrectly
reported that Selfbook’s valuation was $50 million.