Allianz on perfecting the art of travel insurance

Allianz Worldwide Partners launched the third generation of its Fusion CORE ancillary revenue optimization platform.

First launched ten years ago, Fusion aims to help Allianz travel insurance customers get the right products and Allianz partners to help make that happen by delivering up the most compelling, most effective and best suited marketing messages and policy options for their customers in the buying process. 

For Allianz, constant change and technological innovation are key to the future.

“We are very excited about what we have done. We pushed the industry in terms of a robust customer experience and sophisticated revenue optimization capabilities. We are making sure our partners can take advantage of those in their environment,” says Mike Nelson, CEO of Global Travel Insurance at Allianz Worldwide Partners.

Allianz uses the size of its customer base, some 25 million annually, and the more than one billion quotes generated each year to guide its learning and continue to build best in class options in the travel insurance market.  

Fusion CORE was originally created to mine the customer data and deliver the best revenue opportunities for partners and best products for shoppers.

This newest version takes that one very big step further, using machine learning and predictive analytics to increase revenue for some of the world’s leading travel suppliers by matching products, pricing, and positioning to customer needs.

Developed by Allianz eCommerce company Fusion, the new CORE platform delivers world-class intelligence and marketing sophistication to partners around the globe. 

“We’ve spent the last decade working to perfect the art of optimizing travel insurance offers.  We deliver more than one billion offers annually and run thousands of tests each year with carefully selected products, price points and creative elements,” says Nelson.

“We’ve built a sophisticated marketing organization, with unmatched product range and a world-class testing platform that has led to stunning results for our partners.”

Fusion CORE excels in testing offers in an increasingly complex ancillary revenue environment.  The platform works across multiple channels (app, web, call center, mobile and email) and locations (booking path, check-in, managed reservations, etc.), and takes into account seasonal pricing and content variations.

It also maximizes offer performance by selecting the best products, pricing, and positioning based on the specific attributes of the customer and their trip.  The platform is available globally, accommodating multiple languages and currencies.

“We’re proud to offer the speed, agility and optimization results that are possible with Fusion CORE,” says Bob Dufour, CEO of Fusion Company.

“In our opinion no other optimization platform comes close to driving the ancillary revenue results that Fusion CORE now provides.  We’re extremely pleased to offer this cutting edge capability to Allianz’s valued ecommerce clients.”

Allianz also just launched the next generation of the Allianz TravelSmartTM mobile app.  This new iphone and android app will allow consumers to access their policy, make a claim use the hospital finder feature and for travel supplier partners, it will have an API integration to work directly with their partner application.

“The travel insurance industry has not come as far as it should,” Nelson says. “We will keep pushing for innovations like our TravelSmart application. We need to have an excellent digital experience. Customers should be able to file a claim, be paid via debit card or ACH.  And we will even be integrating a panic button to automatically be connected to emergency services in that country if something should happen.”

Allianz was recently recognized for its innovation and partner-first business. Last month, Allianz Global Assistance USA was named Business Services/Insurance Partner of the year at the 2017 Ensemble Travel Group Circle of Excellence Gala.

Members based their selections on three key performance areas: quality of customer service (timeliness and accuracy of communications and documentation, ease of the booking process, and overall problem solving), level of agency support (local sales rep, co-op funds, group support, marketing guidance, product training, and commitment to agency sales channel), and client satisfaction (product delivery, fulfillment of client expectations, and repeat bookings).

“We’re thrilled to be recognized as Insurance Partner of the Year by Ensemble Travel Group,” says Richard Aquino, vice president of Sales at Allianz Global Assistance USA.

“We have been a proud partner of Ensemble Travel Group since 1987 and we are very grateful that they have recognized the outstanding service and value that we bring to Ensemble, its member agencies and its customers.”

To learn more about Allianz Travel Insurance, please visit allianztravelinsurance.com or Like us on Facebook.