CalmGetaways is a platform for finding and booking wellness travel such as yoga retreats and detoxification programs.
Along with self-service search, users can fill out a form with their interests to receive customized recommendations from CalmGetaways.
What is your 30-second pitch to investors?
In a world where 74% of people struggle to cope with demands of daily life, the demand for wellness travel is skyrocketing. Traditional vacations don't cut it anymore, as these travelers seek personalized wellness getaways to recharge and revitalize. CalmGetaways is here to change the game. We're breaking down barriers in wellness travel by addressing the limited availability of wellness options on traditional platforms, the offline nature of the industry and the unique needs of wellness travelers.
Discover a new way to recharge with a platform to book extremely curated and personalized wellness retreats and experiences - the ultimate game-changer for the modern explorer.
Describe both the business and technology aspects of your startup?
From a business perspective, we cater to the growing demand for wellness-focused travel experiences by partnering with a curated selection of wellness retreat providers across various categories, such as yoga, fitness, culinary and more. This curation ensures a diverse range of experiences for our customers, setting us apart from other players.
We’re leveraging scalable technology to create a mobile-first platform that ensures a seamless and responsive user experience. Our initial version prioritizes discoverability and convenience for customers who prefer to explore and book wellness travel getaways online. By combining scalable technology with an intuitive interface, we are setting the stage for a revolutionary approach to wellness travel booking.
Give us your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the company.
- Strengths: Niche market focus, experienced founding team with travel background and a quality selection of wellness retreats.
- Weaknesses: Attracting providers is challenging as a new platform.
- Opportunities: Growing wellness travel market, strategic partnerships and a truly global expansion.
- Threats: Economic downturns, regulatory changes in destinations that may affect partners and customer acquisition challenges.
What are the travel pain points you are trying to alleviate from both the customer and the industry perspective?
CalmGetaways addresses customer pain points such as the time-consuming nature of planning wellness-focused travel, limited availability of wellness options on traditional platforms and the challenge of catering to unique individual needs. From the industry perspective, we aim to streamline the process for retreat providers by offering a dedicated platform to reach wellness travelers, thereby enhancing their visibility and customer reach.
So you've got the product, now how will you get lots of customers?
CalmGetaways is committed to being more than just another travel platform that relies heavily on ads for customer acquisition. Our vision is to build a thriving community at the intersection of wellness and travel.
By harnessing the power of the rising trend of social commerce in the travel industry and driving organic traffic through SEO, we aim to create meaningful connections with our audience and foster a sense of belonging. This approach will lead to a sustainable growth model, allowing us to make a lasting impact on the lives of travelers worldwide.
Tell us what process you've gone through to establish a genuine need for your company and the size of the addressable market.
We conducted extensive market research, including browsing forums and communities and speaking to retreat providers around the world to understand the problems we need to solve. This also revealed a growing demand for wellness-focused travel experiences.
How and when will you make money?
We will generate revenue through commission-based partnerships with wellness retreat providers.
What are the backgrounds and previous achievements of the founding team?
Our founding team is comprised of two co-founders, Parakkat Babu and Akheel Ahamed. Babu brings years of experience in the travel industry and extensive knowledge of travel services. Ahamed has worked in a travel company focusing on partnerships and operations and is also currently involved in a direct-to-consumer tea brand. Together, we bring a diverse skill set along with specific travel industry experience to drive CalmGetaways' success.
How have you addressed diversity and inclusion within your business?
At CalmGetaways, diversity and inclusion are central to our mission. From a partnership level, we emphasize onboarding retreat providers who have a positive impact on their local communities and represent small, lesser known destinations. This approach ensures we offer a wide range of culturally diverse experiences for our users. Additionally, as we build our team, we are committed to hiring individuals from all walks of life, who share passion for wellness travel.
What's been the most difficult part of founding the business so far?
The most challenging aspect of founding CalmGetaways has been establishing partnerships with retreat providers, given that we are a new platform in the wellness travel industry. Building trust and demonstrating the value of our platform to potential partners has been an ongoing process, as we strive to create a curated and quality selection of wellness getaways that cater to diverse wellness needs and interests.
Generally, travel startups face a fairly tough time making an impact - so why are you going to be one of the lucky ones?
CalmGetaways focuses on the rapidly growing wellness travel niche, offering a unique value proposition and personalized experiences that cater to customers' specific needs. Our commitment to building a strong community at the intersection of wellness and travel, coupled with our founders' industry expertise, sets us apart from competitors and positions us for success.
A year from now, what state do you think your startup will be in?
A year from now, we expect CalmGetaways to have expanded its user base, partnered with more wellness retreat providers globally and introduced new wellness getaways, establishing ourselves as a key player in the wellness travel industry.
What is your endgame?
We envision a future where wellness travel is a reality for all, and we aim to be at the forefront of making this happen. We are open to various possibilities for the future of our company, including an IPO or acquisition by a major travel company. However, our primary focus will always be on growing and staying private to maintain our commitment to creating a lasting impact for our customers and partners.