Emerging technology trends generate major buzz in the travel
industry.
From fintech hype to excitement over artificial intelligence following the launch of
ChatGPT, the latest technology captures the imagination – and inspires scores
of products and partnerships. But in the frenzy to innovate, it can be easy for
travel companies to lose track of what matters most: the traveler.
Technology has the potential to revolutionize the way people
plan, book and experience travel, provided industry stakeholders base their strategies
on improving the traveler experience.
Travel is at its core a service industry – and innovation
should be deployed in service to travelers.
This white paper, produced by PhocusWire and Allianz Partners,
provides a traveler-centric review of three key trends impacting travel:
ChatGPT/AI travel assistants, fintech and the future of travel loyalty.
Each of these is touted for its potential to improve the
traveler experience – but some applications risk alienating travelers instead. This
report offers best practices for leveraging technology while keeping the human element
at the forefront of innovation.
The report is available below or to download here.
Brought to you by Allianz Partners