VIDEO: CarTrawler on the value of mobility for airlines

"Mobility" is fast becoming the word of the moment in the travel industry.

Airlines, especially, are looking at how the consumer behavior around ground transportation is changing.

This encompasses the addition of ride-hailing and limousine-type services to the wider market for taxis and simply how passengers get to and from an airport, before or after a flight.

But to what extent have airlines taken note of these changes?

And where does it evolve to next, as airlines adopt retailing principles and offer more than just a seat on an aircraft?

PhocusWire spoke to CarTrawler's chief commercial officer Aileen McCormack to find out more.