Data-focused Atlas continues quest to simplify air travel retailing

Singapore-based low-cost flight platform Atlas launched in 2019 and, despite the slowdown caused by the pandemic, it now has more than 200 low-cost carriers from around the globe integrated with its system, offering bundled fares, dynamic pricing and ancillaries.

But founder Mary Li says that is just the start of the work Atlas is doing to make travel an easy, enjoyable purchase for travelers and an efficient, data-driven process for sellers. 

In November, the company launched its Air Travel Retailing and Information Platform (ATRIP), a cloud-based system to expedite search queries and provide useful insights for travel sellers.

In an interview in the PhocusWire studio at Phocuswright Europe, Li discussed how low-cost carriers have an advantage because they are not constrained by legacy technology, so they can operate with more flexibility and speed. 

But she also noted the challenges they face, including the need to enable sales in multiple currencies and across a variety of channels such as TikTok, where their customers, especially those from younger generations, may want to buy.

And Li talked about the critical role of data in airline retailing and how generative AI such as ChatGPT can help travel sellers.

Watch the full discussion with PhocusWire editor in chief Mitra Sorrells below.