Google on the motivations, expectations of leisure travelers

It’s a critical question facing travel brands: What are the lasting impacts of the pandemic on consumer expectations and desires, and how will this impact the way they plan and book trips going forward?

Google is attempting to provide some answers in new research conducted in partnership with Kantar. Later this year they will publish the full report, “The Expectations of the Evolving Traveler,” based on surveys of 17,000 travelers that have taken a trip between April 2021 and April 2022.

To provide a preview, Google’s head of retail and travel partnership for EMEA, Christie Travers-Smith, sat down in the PhocusWire Studio at Phocuswright Europe 2022.

Travers-Smith explains how the research uses behavioral analysis to understand both what travelers are saying about their desires and what they are actually doing.

She also discusses how the findings point to a more pronounced gap in those two measures compared to pre-pandemic and the opportunities the research has uncovered for travel businesses.

Watch the full discussion with PhocusWire editor in chief Mitra Sorrells below.