Hilton adds new digital solutions for business travel and events

Hilton is launching two new digital programs that are intended to help small- and medium-sized businesses (SMEs) book stays and events in Hilton properties.

Hilton said SMEs account for about 85% of its business transient guests, and these new products are part of the brand’s commitment to “digitally transform the business travel experience.” 

Hilton for Business is expected to launch globally in early 2024 with a new booking website targeted to SMEs. Along with discounts for rooms, loyalty benefits and simplified setup, companies that sign up for “Hilton for Business” will give access to a program management system to track past and future bookings and benefits.

“Even as the global pandemic significantly impacted global travel, small- and medium-sized business travelers never slowed down,” said Chris Silcock, executive vice president and chief commercial officer at Hilton. 

“We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most — simple booking and travel management tools and recognition and rewards for their loyalty.”

The second update is intended for SMEs that want to book in-person meetings and events. These companies can now book event spaces for up to 35 attendees and up to 25 guest rooms at Hilton properties directly online, without the need for a separate contract or phone call. 

“This enhancement is especially valuable to small and medium-sized businesses who need to plan small in-person meetings and events quickly without staff or third-party support,” the company said in its announcement.