Hot 25 Travel Startups for 2024: Greether

Greether

 

Headquarters: San Francisco

CEO: Vanessa Karel

Website: Greether

Founding date: 2021

 

Greether is a unique travel tech platform dedicated to enhancing the safety of women during their global adventures. Through its marketplace, female travelers can book verified local women greeters wherever they travel, who then personalize travel experiences based on the travelers' interests. Greeters are connected to travelers before their trip, enabling them to provide recommendations and establish a rapport before meeting in person.

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Greether founder Vanessa Karel

Strategic goals for 2024

We plan to expand our services to more women globally, focus our community building strategies on the top 10 countries where we have seen the most interest from our female travelers. We also have plans to add new features and services towards the end of 2024.

Additionally, our goal is to prioritize revenue growth and initiate beta testing of our B2B vertical, for which we already have a fast growing wait list. 

Lessons learned since founding

The problem we are focused on solving remains the same as it was on the very first day. What keeps changing is how we choose to address and execute it. This has been a true surprise. What's even better is the realization that my vision for how Greether would function — how it would create connections, offer peace of mind and generate job opportunities for women in a sustainable way — is actually coming to fruition. I am hopeful that we will continue to create thousands of income opportunities for women through our mission.

Watch Greether CEO Vanessa Karel talk about the company at The Phocuswright Conference in Fort Lauderdale in the video below.