Hotel Equities, a hotel owner, operator and developer, is implementing digital tipping service Grazzy across its 300 hotels.
The Grazzy platform enables guests to tip housekeeping, front desk and other hotel employees directly from mobile devices by scanning a QR code at the properties.
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David Rosenberg, senior vice president of operations at Hotel Equities, said: “By implementing digital tipping, we are not only modernizing the tipping process but also providing our associates with an additional avenue for recognition and financial benefit. This initiative aligns with HE’s commitment to utilize thoughtful technology and create added benefit offerings for our team members.”
The technology rollout across the portfolio is also in partnership with Visa Direct.
Yanilsa Ore-Gonzalez, senior vice president and head of Visa Direct for North America, said: “We are committed to turning inefficient, time-consuming processes into innovative digital experiences for businesses, their employees and customers. Our close collaboration with Grazzy to digitize tipping in the hospitality industry is testament to our commitment to innovate to making life better for everyone, everywhere.”
Grazzy announced $4.25 million in seed funding in late January, bringing its total seed funding to $6.8 million.
The startup said the investment would go towards integrating its platform with property management systems and point of sale technology.