Lighthouse

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Opinion / Online

How hotels can use top-of-funnel data to capture recovering demand

By Gino Engels - OTA Insight | November 10, 2020

To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent. Read More

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News / Online

Tripadvisor sees signs of recovery, reports positive EBITDA in Q3 2020

By Mitra Sorrells | November 5, 2020

Total revenue for the quarter was $151 million and adjusted EBITDA turned positive in Q3 to $15 million. Read More

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News / Online

Tripadvisor, OTA Insight partner to boost hotel data intelligence

By Mitra Sorrells | October 27, 2020

The partnership creates Tripadvisor's new Spotlight data solution, a subscription product launching along with a second subscription tool, Reputation Pro. Read More

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Opinion / Distribution

Millennials, attribute-based selling, "rogue" OTAs - what hospitality looks like in 2020

By Dave Collier - OTA Insight | December 13, 2019

In travel and hospitality, it’s tough to single out the most significant forecasts for next year, but these developments will be ones to watch in 2020. Read More

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News / Distribution

Marriott tightens reins on wholesale rates by tapping Expedia to manage distribution

By Mitra Sorrells | September 17, 2019

Expedia Group and Marriott International have signed an agreement that makes Expedia Group the single gateway and redistributor for Marriott wholesale inventory. Read More

From Our Partners / Distribution

Prep for parity: everything hotels and online travel agencies need to know

By Clive Wood - OTA Insight | April 8, 2019

The parity problem is not going away, but actionable data can help hoteliers address the problem and recoup revenue and reputation. Read More

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Opinion / Technology

Bots, bottled water and search - a varied snapshot of industry issues in 2018

By Simone Puorto | October 25, 2018

Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More

Interview / Technology

In The Big Chair - Sean Fitzpatrick of OTA Insight

By Mitra Sorrells | August 31, 2018

A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More

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