Press

 alt="Assessing the effectiveness of influencer marketing in travel"  title="Assessing the effectiveness of influencer marketing in travel"
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
 alt="Where are they now? Checking in with our Hot 25 Startups of 2019"  title="Where are they now? Checking in with our Hot 25 Startups of 2019"
News / Online
Where are they now? Checking in with our Hot 25 Startups of 2019
By Morgan Hines | October 9, 2023
Sanctifly, Stay22, Lumo, Beyond, TravelPerk and GuestReady update PhocusWire on what they’ve been up to since they were named part of PhocusWire’s Hot 25 Travel Startups for 2019. Read More
 alt="How creative advertising can help sustain travel rebound"  title="How creative advertising can help sustain travel rebound"
Opinion / Online
How creative advertising can help sustain travel rebound
By Marissa Bernstein - Vistar Media | May 19, 2023
The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More
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News / Technology
PriceLabs acquires Rental Scale-Up in push to deliver vacation rental insights
By Jill Menze | August 25, 2022
With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to the short-term rental industry. Read More
 alt="Destination X - Rebounding from the fear of coronavirus on tourism"  title="Destination X - Rebounding from the fear of coronavirus on tourism"
News / Online
Destination X - Rebounding from the fear of coronavirus on tourism
By PhocusWire | April 14, 2020
Imagine how difficult it must be for travelers, many of whom will have an even bigger sense of unease about returning to the skies or hotels or places to visit, once the world and the industry try to... Read More
 alt="Curious where social media is going? The travel industry leads the way"  title="Curious where social media is going? The travel industry leads the way"
Opinion / Online
Curious where social media is going? The travel industry leads the way
By Martin Stoll - Sparkloft Media. | October 30, 2019
Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More
 alt="The influencer marketing metrics travel brands are missing"  title="The influencer marketing metrics travel brands are missing"
Opinion / Online
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More
 alt="Corporate communications also not safe from onset of AI"  title="Corporate communications also not safe from onset of AI"
Notated News / Technology
Corporate communications also not safe from onset of AI
By Anthony Petrucci - Forbes | April 30, 2018
Trust is an important topic for those of us that work in corporate communications. Read More
 alt="Building the PhocusWire team - one playlist at a time"  title="Building the PhocusWire team - one playlist at a time"
Opinion / Online
Building the PhocusWire team - one playlist at a time
By Kevin May | January 18, 2018
PhocusWire has been operating for two months and, after a hugely successful launchpad at The Phocuswright Conference, we're finding our rhythm as a news operation. Read More
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News / Technology
VIDEO: Media on what excites them about travel tech
By Kevin May | November 17, 2017
Journalists spend hours thinking and talking (and often tweeting) about the industry that they cover... obviously. Read More