Public Relations

News / Online

Airbnb’s “Icons” launch prompts mixed reaction from industry voices

By Morgan Hines | May 6, 2024

Some industry leaders are in favor of Airbnb's new limited-access, unconventional experiences that tie into pop culture while others are feeling underwhelmed Read More

Opinion / Online

What travel can learn from the world’s most beloved brands

By Madison Pietrowski – GetYourGuide | January 3, 2024

As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers. Read More

News / Online

Why travel’s experiences sector isn’t likely to operate like others

By Morgan Hines | December 4, 2023

As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

Interview / Startups

Hot 25 Travel Startups for 2024: Jerne

By PhocusWire | November 14, 2023

Jerne helps creators and experience providers navigate their commercial agreements, control and monetize their user generated content assets and track affiliate sales and marketing ROI. Read More

Opinion / Online

Travel customer service resilience in the age of climate disruption

By Jeffrey Katz – Journera | October 27, 2023

While the increasing frequency of climate-related disruptions is inevitable, severely disappointed customers are not. Travel providers have access to the data that enables a real-time, proactive... Read More

News / Online

Booking, Expedia, Tripadvisor form coalition to fight fake reviews

By Derek Catron | October 17, 2023

The coalition, which also includes Amazon, Glassdoor and Trustpilot, seeks to work together on developing common standards and best practices to root out fake reviews and ensure consumers can make... Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

Opinion / Technology

Hotels of the future will need to learn to harness data

By Klaus Kohlmayr – IDeaS | May 18, 2023

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world. Read More

Opinion / Online

Should everyone jump on the dynamic pricing bandwagon?

By Frank Belzer – ICON Park | March 31, 2023

While Disney has launched one of the most complex dynamic pricing systems, these can create unintended consequences for companies that don’t plan carefully. Read More

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News / Online

Travel tech leaves female solo travelers behind

By Ian Jarrett - WebInTravel | March 8, 2023

WayAway is calling for extra help from the travel tech industry to solve the challenges faced by female solo travelers. Read More

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News / Online

VisitBritain seeks more bookings with £10 million campaign

By Derek Catron | February 28, 2023

VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending. Read More

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Interview / Startups

STARTUP STAGE: Postcard Travel promotes responsible luxury tourism

By Kathryn Walson | September 19, 2022

Bangalore, India-based Postcard Travel is a global community of storytellers, hoteliers and travel designers who want to make travel a force for good. Read More

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News / Online

My Method... How Visit Brazil increased U.S. bookings by nearly $6M

By Silvio Nascimento - Embratur | June 13, 2022

With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit. Read More

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Opinion / Online

Hello? Is anybody there? Travel companies are often ignoring customers

By Can Ozdoruk - Netomi | June 2, 2021

A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result. Read More

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