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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

alt="Marriott tests AI search tool for rental product" title="Marriott tests AI search tool for rental product"
News / Technology
Marriott tests AI search tool for rental product
By Linda Fox | March 22, 2024
The search with artificial intelligence tool is in a test phase initially and was developed in partnership with Publicis Sapient. Read More
alt="Gemini, Google Travel and the threat to OTAs" title="Gemini, Google Travel and the threat to OTAs"
Opinion / Online
Gemini, Google Travel and the threat to OTAs
By Christian Watts - Magpie | March 15, 2024
Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More
alt="Google Maps tests generative AI-driven discovery feature" title="Google Maps tests generative AI-driven discovery feature"
News / Technology
Google Maps tests generative AI-driven discovery feature
By Linda Fox | February 2, 2024
Using large language models, the new feature analyzes the over 250 million locations on Google Maps and contributions from over 300 million Local Guides to pull up suggestions based on what the user is... Read More
alt="Assessing the effectiveness of influencer marketing in travel" title="Assessing the effectiveness of influencer marketing in travel"
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
alt="Google under fire for proposed changes to search in Europe" title="Google under fire for proposed changes to search in Europe"
News / Online
Google under fire for proposed changes to search in Europe
By Linda Fox | January 24, 2024
The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More
alt="Gen Z, millennials continue to seek inspiration from social platforms" title="Gen Z, millennials continue to seek inspiration from social platforms"
News / Online
Gen Z, millennials continue to seek inspiration from social platforms
By Linda Fox | January 24, 2024
Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More
alt="5 truths for travel marketers: 2024 update" title="5 truths for travel marketers: 2024 update"
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023. Read More
alt="AI-powered travel content platform Lokalee raises $5.6M" title="AI-powered travel content platform Lokalee raises $5.6M"
News / Startups
AI-powered travel content platform Lokalee raises $5.6M
By Morgan Hines | January 9, 2024
Lokalee plans to accelerate its product development and its expansion into European markets with the new funding. Read More
alt="Top Travel Industry Predictions for 2024" title="Top Travel Industry Predictions for 2024"
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
alt="Why travel’s experiences sector isn’t likely to operate like others" title="Why travel’s experiences sector isn’t likely to operate like others"
News / Online
Why travel’s experiences sector isn’t likely to operate like others
By Morgan Hines | December 4, 2023
As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More
alt="Layla launches, receives €3M in seed funding" title="Layla launches, receives €3M in seed funding"
News / Startups
Layla launches, receives €3M in seed funding
By Morgan Hines | November 30, 2023
The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More
alt="Flyr and Roam Around announce partnership" title="Flyr and Roam Around announce partnership"
News / Technology
Flyr and Roam Around announce partnership
By Morgan Hines | November 27, 2023
The companies are aiming to bring artificial intelligence-powered travel planning to airlines and hotels across the globe. Read More
alt="Destinations weigh up impact of AI" title="Destinations weigh up impact of AI"
News / Technology
Destinations weigh up impact of AI
By Linda Fox | November 20, 2023
Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More
alt="“Kayak killer”? Hafner, English swap barbs, talk new ventures" title="“Kayak killer”? Hafner, English swap barbs, talk new ventures"
News / Online
“Kayak killer”? Hafner, English swap barbs, talk new ventures
By Derek Catron | November 16, 2023
Kayak CEO Steve Hafner and co-founder Paul English, now with Deets, took the stage together Wednesday at The Phocuswright Conference in Fort Lauderdale. Sparks flew.   Read More
alt="Expedia Group, Booking on coming together with “one voice” to support short-term rentals" title="Expedia Group, Booking on coming together with “one voice” to support short-term rentals"
News / Distribution
Expedia Group, Booking on coming together with “one voice” to support short-term rentals
By Mitra Sorrells | November 13, 2023
Expedia Group's Tim Rosolio and Booking.com's Ben Harrell spoke about working together to address regulatory challenges, the benefits that Google provides to the sector and strategies to drive more... Read More
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