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News
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Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells
|
July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel...
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News
/
Online
Nearly two-thirds who use social media for trip planning make a decision based on that content
By Phocuswright Research
|
June 25, 2024
For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin.
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Opinion
/
Online
TikTok's tips on effective strategies for travel marketing
By Gav Buggy - TikTok
|
June 17, 2024
Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits.
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Interview
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Startups
Holidayheroes: EMEA People’s Choice Award winner at Phocuswright Europe 2024
By PhocusWire
|
June 17, 2024
Travel industry research authority Phocuswright announced the people's choice award winner of the latest Phocuswright Innovation Platform program Launch: EMEA.
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News
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Online
As STR industry copes with growing pains, home swapping enjoys a "Holiday"
By D.J. Catron
|
May 28, 2024
Platforms like HomeExchange and Kindred are enjoying big gains while short-term rentals endure frustrations with stricter regulations, supply gluts and more rules and fees.
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News
/
Technology
Travel Tech hosts D.C. showcase, maintains ancillary fee ruling criticism
By Morgan Hines
|
May 23, 2024
Overlooking the U.S. Capitol, the Travel Technology Association held its first Policy & Innovation Showcase with Airbnb, Sabre, Booking Holdings and more.
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Interview
/
Online
CEO Spotlight: Ariane Gorin of Expedia Group
By Mitra Sorrells
|
May 23, 2024
As Gorin moves into the CEO role at Expedia Group, she shares her thoughts on AI, social commerce, the B2B business, Vrbo and OneKey, as well as opinions on Airbnb and the TikTok ban.
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News
/
Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines
|
May 14, 2024
At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.
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News
/
Online
Airbnb's Chesky says homes will be just one of “many categories” in its future “solar system”
By Mitra Sorrells
|
May 8, 2024
Along with details about longer term growth plans, Airbnb CEO Brian Chesky shared details of the company's Q1 growth, including a 60% increase year over year in app downloads in the United States.
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News
/
Online
Airbnb’s “Icons” launch prompts mixed reaction from industry voices
By Morgan Hines
|
May 6, 2024
Some industry leaders are in favor of Airbnb's new limited-access, unconventional experiences that tie into pop culture while others are feeling underwhelmed
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Interview
/
Startups
STARTUP STAGE: Itair aims to help creators make their content bookable with AI
By Morgan Hines
|
April 30, 2024
Itair, Inc. CEO Priya Agarwal believes "Tiktok/Reels are now the new travel search engine," and she and her partner, CTO Swapnil Thombre, are hoping to help creators monetize their work.
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News
/
Technology
Travel companies navigate changes to Google’s search function
By Morgan Hines
|
April 18, 2024
Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.”
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News
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Online
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
By D.J. Catron
|
April 11, 2024
China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,...
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News
/
Online
What a U.S.TikTok ban could mean for travel industry
By D.J. Catron
|
March 14, 2024
While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies.
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News
/
Online
From discovery page to destination: How travelers respond to what they see on social
By Phocuswright Research
|
March 11, 2024
According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs.
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The Phocuswright Conference 2024
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SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
From our partners at Phocuswright Europe 2024: IReckonu
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