Sojern

 alt="The ultimate checklist: How destinations can offer accessible travel experiences"  title="The ultimate checklist: How destinations can offer accessible travel experiences"
Opinion / Online
The ultimate checklist: How destinations can offer accessible travel experiences
By Richard Black - Sojern | July 1, 2024
While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations. Read More
 alt="The most popular news stories on PhocusWire in 2023"  title="The most popular news stories on PhocusWire in 2023"
News / Technology
The most popular news stories on PhocusWire in 2023
By PhocusWire | December 15, 2023
ChatGPT, the Hot 25 Travel Startups and news about major players like Expedia Group and Airbnb dominated the rankings.   Read More
 alt="The effective use of data in travel marketing"  title="The effective use of data in travel marketing"
News / Technology
The effective use of data in travel marketing
By PhocusWire | November 30, 2023
Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making.   Read More
 alt="Destinations weigh up impact of AI"  title="Destinations weigh up impact of AI"
News / Technology
Destinations weigh up impact of AI
By Linda Fox | November 20, 2023
Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More
 alt="World Tourism Day highlights need for sustainable destination strategies"  title="World Tourism Day highlights need for sustainable destination strategies"
Opinion / Online
World Tourism Day highlights need for sustainable destination strategies
By Richard Black – Sojern | September 25, 2023
Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More
 alt="Sojern expands travel marketing platform with acquisition of VenueLytics"  title="Sojern expands travel marketing platform with acquisition of VenueLytics"
News / Online
Sojern expands travel marketing platform with acquisition of VenueLytics
By Mitra Sorrells | July 11, 2023
VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue. Read More
 alt="phocuswright-hall-of-fame-2022"  title="phocuswright-hall-of-fame-2022"
News / Online
Phocuswright inducts Ellen Keszler, Kathleen Misunas into Hall of Fame
By PhocusWire | November 22, 2022
Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry. Read More
 alt="Destinations tap data to lure visitors amid travel comeback"  title="Destinations tap data to lure visitors amid travel comeback"
News / Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson | October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More
 alt="How destinations can help travelers live their values"  title="How destinations can help travelers live their values"
Opinion / Online
How destinations can help travelers live their values
By Richard Black - Sojern | October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More
 alt="Sojern partners with GauVendi to drive direct accommodation bookings"  title="Sojern partners with GauVendi to drive direct accommodation bookings"
News / Technology
Sojern partners with GauVendi to drive direct accommodation bookings
By Jill Menze | October 21, 2022
Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More
 alt="India mobile first"  title="India mobile first"
News / Technology
Travel brands laser in on mobile experience in India
By Kathryn Walson | October 10, 2022
An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More
 alt="A tactical approach to a cookieless travel campaign"  title="A tactical approach to a cookieless travel campaign"
Opinion / Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern | June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More
 alt="How to increase bookings in a cookieless world"  title="How to increase bookings in a cookieless world"
Opinion / Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern | May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it. Read More
 alt="The third-party cookie is crumbling - now what?"  title="The third-party cookie is crumbling - now what?"
Opinion / Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern | May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More
 alt="always-on-marketing-strategy-sojern"  title="always-on-marketing-strategy-sojern"
Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More