Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

 alt="Vitruvian Partners increases stake in tour and activity marketplace Civitatis"  title="Vitruvian Partners increases stake in tour and activity marketplace Civitatis"
News / Online
Vitruvian Partners increases stake in tour and activity marketplace Civitatis
By Mitra Sorrells | June 26, 2024
Founded in 2008 and based in Madrid, Civitatis offers 90,000 activities across 160 countries. The company said it had 10 million customers in 2023. Read More
 alt="Expedia Group’s next chapter – “Back to growth”"  title="Expedia Group’s next chapter – “Back to growth”"
News / Online
Expedia Group’s next chapter – “Back to growth”
By Mitra Sorrells | June 24, 2024
Expedia Group's chief commercial officer and president of travel partners and media, Greg Schulze, explained the company's plans to fuel growth during a session at Phocuswright Europe. Read More
 alt="PhocusWire's weekly travel tech news briefs: Blockskye, Intrepid, Jyrney, Nium and more"  title="PhocusWire's weekly travel tech news briefs: Blockskye, Intrepid, Jyrney, Nium and more"
News / Online
PhocusWire's weekly travel tech news briefs: Blockskye, Intrepid, Jyrney, Nium and more
By PhocusWire | June 21, 2024
Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More
 alt="TOMIS acquires tour operator tech provider Yonder"  title="TOMIS acquires tour operator tech provider Yonder"
News / Startups
TOMIS acquires tour operator tech provider Yonder
By Mitra Sorrells | June 20, 2024
TOMIS said the acquisition reinforces its commitment to provide the latest generative artificial intelligence tools and data-driven marketing solutions for tour operators around the world. Read More
 alt="Satisfi Labs acquires omnichannel marketing automation platform Factoreal"  title="Satisfi Labs acquires omnichannel marketing automation platform Factoreal"
News / Online
Satisfi Labs acquires omnichannel marketing automation platform Factoreal
By Mileva Sapic | June 18, 2024
 Satisfi said the acquisition will improve customer engagement powered by conversational AI technology for its clients that include destination marketing organizations, zoos, museums and... Read More
 alt="Hotels move beyond the bed to experiences that treat guests like royalty"  title="Hotels move beyond the bed to experiences that treat guests like royalty"
News / Online
Hotels move beyond the bed to experiences that treat guests like royalty
By D.J. Catron | June 17, 2024
Experts from Accor, Strawberry and Casual Hotels speak at Phocuswright Europe of meeting guests’ growing expectations for memorable experiences.   Read More
 alt="Viator's origin story - a tale of a prince and a girl from Tasmania"  title="Viator's origin story - a tale of a prince and a girl from Tasmania"
News / Startups
Viator's origin story - a tale of a prince and a girl from Tasmania
By Linda Fox | June 14, 2024
Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More
 alt="Why niche can be nice in the massive world of online travel"  title="Why niche can be nice in the massive world of online travel"
News / Online
Why niche can be nice in the massive world of online travel
By Morgan Hines | June 13, 2024
The wide-ranging conversation on the environment for smaller online travel sites touched on the challenges and rewards of working in a smaller, specialized space.   Read More
 alt="Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds"  title="Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds"
News / Online
Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds
By Morgan Hines | June 12, 2024
 The research comes as part of Booking.com’s mission to “make it easier for everyone to experience the world.” Read More
 alt="Holibob adds funding for experiences technology push"  title="Holibob adds funding for experiences technology push"
News / Startups
Holibob adds funding for experiences technology push
By Linda Fox | June 10, 2024
Holibob, a PhocusWire Hot 25 Startup for 2023, said it plans to use the funds to further develop its technology, including its experiences marketing platform, to help travel brands and destinations sell... Read More
 alt="How travel brands are prioritizing group travel planning"  title="How travel brands are prioritizing group travel planning"
News / Technology
How travel brands are prioritizing group travel planning
By Morgan Hines | June 6, 2024
Expedia Group, Airbnb, Mindtrip and many other companies are looking to simplify group travel planning. Read More
 alt="Tours and activities platform Headout acquires Dabble to build AI experiences"  title="Tours and activities platform Headout acquires Dabble to build AI experiences"
News / Online
Tours and activities platform Headout acquires Dabble to build AI experiences
By Mitra Sorrells | May 31, 2024
Headout said it will use Dabble’s capabilities to build “a new generation of AI-powered travel experiences for Headout users." Read More
 alt="What does travel mean to China’s new generation of digital wanderers?"  title="What does travel mean to China’s new generation of digital wanderers?"
Opinion / Online
What does travel mean to China’s new generation of digital wanderers?
By Subramania Bhatt - China Trading Desk | May 31, 2024
The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence. Read More
 alt="How brands are using interactive video to sell travel seamlessly"  title="How brands are using interactive video to sell travel seamlessly"
News / Technology
How brands are using interactive video to sell travel seamlessly
By Morgan Hines | May 29, 2024
With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More
 alt="Less is much more: The power of real curation in tours and activities"  title="Less is much more: The power of real curation in tours and activities"
From Our Partners / Online
Less is much more: The power of real curation in tours and activities
By Enrique Espinel - Civitatis | May 28, 2024
While increased options can lead to objectively better results, it can also cause anxiety, indecision and dissatisfaction for travelers. Read More