TripActions gains foothold in Spain with latest acquisition

Reed & Mackay, part of the TripActions Group, has acquired corporate travel company Atlanta Events & Corporate Travel Consultants.

Terms of the deal have not been disclosed.

The acquisition of the Spanish company is the fourth for TripActions Group in the past 18 months following its purchase of Reed & Mackay in May 2021, followed by Comtravo in Germany in February 2022 and Sweden-based Resia in March 2022.

Atlanta has been a partner of Reed & Mackay for more than a decade.

Fred Stratford, CEO of Reed & Mackay, says: “Not only does Atlanta Events & Corporate Travel Consultants bring deep-rooted knowledge of the Spanish corporate travel, meetings and events market, its values also closely align with Reed & Mackay’s uncompromising focus on high-touch service.

Ariel Cohen, co-founder and CEO of TripActions, adds that meetings and events, including team meetings, are helping to drive recovery.

“From TripActions’ self-serve Team Travel platform to the expanding reach of Reed & Mackay, the TripActions Group’s clear vision of post-pandemic travel continues to bear out,” he says.

According to a statement, team travel bookings on TripActions have increased 38% on average every month in 2022.

Atlanta has offices in a number of locations in Spain including Barcelona and Madrid.

Guillermo Fuster, founder of Atlanta, says: “We are delighted to lead the start of Reed & Mackay and TripActions in Spain, uniting strengths and guaranteeing the capability of offering all that companies need - now and in the future.”

Just under a month ago, TripActions raised $304 million in Series G funding and said further expansion was in the cards.