Understanding traveler preferences for the next decade

Savvy travel sellers know that one of the keys to their success is being able to truly understand their customers and, in turn, being able to provide them with a value proposition that meets their wants and needs. 

Since 2007, Amadeus has been producing a report on what it calls “Traveler Tribes” – identifying unique segments of consumers and the attitudes and behaviors that will shape their travel buying decisions in the coming years.

In the latest report, Traveler Tribes 2033, Amadeus synthesizes research from expert interviews as well as a survey of more than 10,000 people in 15 countries to identify four distinct “tribes” that will develop in the next 10 years.

The report examines both global forces of changes – such as political issues, technology innovation and growing concern for sustainability – along with trends such as remote work, the use of touchless technology and interest in travel for health and well-being.

In an interview with PhocusWire editor in chief Mitra Sorrells, Amadeus’ senior vice president for travel sellers in North America and online Americas, Eduardo Schutte, explains the Traveler Tribes 2033 report and why it provides critical information for travel sellers.

And, he says, the findings also point to the need for all parties in the travel ecosystem to work together.

“For us to really enhance the travel experience, for us to enhance the travel journey, it’s going to require us to better collaborate amongst ourselves,” he says.

Watch the full discussion below.