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PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

alt="AI dominates travel industry investment" title="AI dominates travel industry investment"
News / Technology
AI dominates travel industry investment
By Linda Fox | April 22, 2024
Lufthansa Innovation Hub's research arm finds that AI and machine learning represented 65% of investment by the travel industry in recent years. Read More
alt="Search marketing for travel in the age of AI" title="Search marketing for travel in the age of AI"
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More
alt="Can trip planning startups ever succeed?" title="Can trip planning startups ever succeed?"
Opinion / Startups
Can trip planning startups ever succeed?
By Christian Watts - Magpie | April 15, 2024
If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will... Read More
alt="How generative AI is impacting revenue management for hotels" title="How generative AI is impacting revenue management for hotels"
News / Technology
How generative AI is impacting revenue management for hotels
By Morgan Hines | April 4, 2024
 Predictions vary, but generally experts agree generative artificial intelligence - and AI more broadly - will greatly improve the ability of hotels to drive revenue. Read More
alt="The rise of AI: Redefining property management systems for a digital age" title="The rise of AI: Redefining property management systems for a digital age"
News / Technology
The rise of AI: Redefining property management systems for a digital age
By Morgan Hines | March 21, 2024
Some experts see generative AI leading to big changes in property management systems. Will this technology limit the human touch in hospitality? Or create more time for guest services?   Read More
alt="Travelers can now purchase AI-created customized audio tours for any destination" title="Travelers can now purchase AI-created customized audio tours for any destination"
News / Startups
Travelers can now purchase AI-created customized audio tours for any destination
By Mitra Sorrells | March 20, 2024
Travelers specify the location, duration and language for the tour, as well as if they have preferences of a theme or specific sites and then moderators review the AI-generated guide before sending it... Read More
alt="Travel companies expect "moderate to aggressive" tech investment increase in 2024" title="Travel companies expect "moderate to aggressive" tech investment increase in 2024"
News / Technology
Travel companies expect "moderate to aggressive" tech investment increase in 2024
By Linda Fox | March 14, 2024
New research identified machine learning, data analytics and digital payments as the tecnology priorities for travel companies this year. Read More
alt="OpenAI wants to inspire European cities to use GenAI for tourism" title="OpenAI wants to inspire European cities to use GenAI for tourism"
News / Technology
OpenAI wants to inspire European cities to use GenAI for tourism
By Mitra Sorrells | March 6, 2024
OpenAI is partnering with the city of Dublin to create an itinerary planner built on GPT-4 and to host a workshop in the fall for leaders of other tourism destinations across the EU. Read More
alt="Kayak launches image recognition tool to compare flight prices from a screenshot" title="Kayak launches image recognition tool to compare flight prices from a screenshot"
News / Technology
Kayak launches image recognition tool to compare flight prices from a screenshot
By Derek Catron and Morgan Hines | March 5, 2024
Extensive training of ChatGPT’s AI model on Kayak’s database of billions of consumer travel queries helped produce the metasearch site’s new features. Read More
alt="Spotlight on 3 technology trends in corporate travel" title="Spotlight on 3 technology trends in corporate travel"
News / Technology
Spotlight on 3 technology trends in corporate travel
By Linda Fox | February 27, 2024
Recent reports and business travel execs highlight advances in AI, personalization and expense management as the trends to watch. Read More
alt="Who’s using generative AI in travel - and for what?" title="Who’s using generative AI in travel - and for what?"
News / Technology
Who’s using generative AI in travel - and for what?
By Phocuswright Research | February 26, 2024
Phocuswright's consumer travel surveys provide insights into travelers' awareness of and attitudes toward generative artificial intelligence. Read More
alt="Q&A: Conor Grennan on how travel companies can use generative AI as a strategic advantage" title="Q&A: Conor Grennan on how travel companies can use generative AI as a strategic advantage"
News / Technology
Q&A: Conor Grennan on how travel companies can use generative AI as a strategic advantage
By Mitra Sorrells | February 16, 2024
The NYU Stern dean and consultant on generative AI explains why it is a change management issue and so much more than a simple tool - and why training employees how to use it is like "giving them an... Read More
alt="Priceline expands generative AI chatbot across all products on its platform" title="Priceline expands generative AI chatbot across all products on its platform"
News / Technology
Priceline expands generative AI chatbot across all products on its platform
By Mitra Sorrells | February 13, 2024
Priceline said it has created more than 30 new features built on intelligence it has gathered from millions of customers that have used the technology since it debuted in June. Read More
alt="Generative AI check-in: HomeToGo on integrating artificial intelligence across its platform" title="Generative AI check-in: HomeToGo on integrating artificial intelligence across its platform"
News / Technology
Generative AI check-in: HomeToGo on integrating artificial intelligence across its platform
By Morgan Hines | February 13, 2024
PhocusWire is checking in with travel companies that were early adopters of generative artificial intelligence around a year after brands began implementing the technology.  Read More
alt="Travel early adopters share lessons after year with generative AI" title="Travel early adopters share lessons after year with generative AI"
News / Technology
Travel early adopters share lessons after year with generative AI
By Derek Catron | February 7, 2024
PhocusWire is checking in with some of travel's early adopters in using generative artificial intelligence, beginning with three startups, to find out what they have learned from their first year of... Read More
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