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Travlr acquires majority stake in ReZme and launches subscription product

By Mitra Sorrells | July 29, 2024

ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More

Opinion / Online

3 opportunities for travel marketers now that cookies are here to stay

By Brennen Bliss - Propellic | July 25, 2024

Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More

News / Technology

Google no longer removing third-party cookies, new Chrome experience planned

By Linda Fox | July 23, 2024

Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More

News / Technology

As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops

By Morgan Hines | May 14, 2024

At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces. Read More

Opinion / Online

How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings

By Javier Delgado - Mirai | May 14, 2024

One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More

News / Online

Trivago claims early success of brand marketing switch

By Linda Fox | May 1, 2024

Trivago reported a net loss for the quarter of €8.4 million compared with net profit of €9.9 million for Q1 2023. Read More

From Our Partners / Technology

5 signs a hotel tech stack is outdated

By Jose Canelos - Amadeus Hospitality | April 23, 2024

Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

Opinion / Online

Gemini, Google Travel and the threat to OTAs

By Christian Watts - Magpie | March 15, 2024

Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More

News / Online

What a U.S.TikTok ban could mean for travel industry

By D.J. Catron | March 14, 2024

While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies. Read More

News / Online

Expedia Group creates two new divisions to be led by Paredes, Schulze

By Mitra Sorrells | February 21, 2024

The two new divisions replace Expedia for Business, which has been led by Ariane Gorin, who becomes CEO in May. Read More

News / Technology

Study: How AI boosts digital advertising and direct bookings

By Derek Catron | February 21, 2024

Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found. Read More

News / Online

With speculation of a sale in the air, Tripadvisor reports record revenue driven – again – by Viator

By Mitra Sorrells | February 14, 2024

Two days after announcing it has created a special committee and retained a mergers and acquisition advisory firm, Tripadvisor reported an all-time high for revenue in 2023 led by a 49% growth in... Read More

News / Online

Google sunsets two ad products designed to help hotels during COVID

By Mitra Sorrells | February 6, 2024

Google said the products are being eliminated in part because they rely on third-party cookies, which will be phased out later this year, and also because usage has declined as travel volumes have... Read More

News / Online

Q&A: Carnival Cruise Line president Christine Duffy

By Mitra Sorrells | February 2, 2024

Carnival Cruise Line president Christine Duffy explains how the company is using facial recognition and generative AI technology and also the strategy behind its marketing efforts – including a widely... Read More

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